Los Angeles, CA (October 12, 2005) MGA Entertainment, a consumer entertainment products company and manufacturer of the wildly popular BRATZ® fashion dolls, kicked off its national "StepOut2HelpOut"™ Charity campaign at Mount Sinai Children's Hospital on Friday, October 7, 2005 with Marianela Pereyra of FUSE TV and at the NY JETS football game on Sunday, October 9, 2005 with Efren Ramirez of "Napoleon Dynamite" fame. The "StepOut2HelpOut" Campaign will benefit the National Children's Leukemia Foundation.
The limited edition BRATZ StepOut™ dolls in the US are packed out with a super-styling, trend-setting, rubberized bracelet with the words StepOut2HelpOut™ embossed on one side and the Bratz™ logo and National Children's Leukemia Foundation logo on the other side. The fuchsia colored bracelet is youth-sized to fit perfectly on young consumers. The Bratz StepOut™ doll will also be wearing a fuchsia colored, rubberized bracelet on her wrist as well. The on-pack banner reads as follows: "Wear this bracelet and support (logo) National Children's Leukemia Foundation!" A portion of the proceeds for every doll sold will go to the National Children's Leukemia Foundation.
"With MGA being one of the largest Toy Companies in the world, we are fortunate to be able to share with children who need happiness most in regards to our partnership with the NCLF," said MGA CEO Isaac Larian.
"I am honored that MGA Entertainment has chosen our organization to benefit from the Step Out 2 Help Out doll campaign. Together we have a unique opportunity to help many more children receive the necessary medical treatments and to make many dreams come true. It's only through support from the StepOut2HelpOut campaign that NCLF can grant wishes and fulfill the dreams of the brave youngsters who have already endured more than most of us suffer in a lifetime," stated Steve Shor, President and Founder of the National Children's Leukemia Foundation.
ABOUT the NATIONAL CHILDREN'S LEUKEMIA FOUNDATION (NCLF):
The NATIONAL CHILDREN'S LEUKEMIA FOUNDATION (NCLF) is one of the leading non-profit organizations in the fight against leukemia for children. NCLF sponsored activities and programs include: Support Network, Patient Advocacy, Bone Marrow Donor Search and the Make-A-Dream Come True program�just to name a few. NCLF's main objective is to provide the cure for children and to ease a family's burden during their hospital stay.
NCLF recognizes that as important as treatment is in the management of the disease of leukemia, it's also equally important to make families and patients alike as comfortable as possible, and to provide glimmers of sunshine and a break from the rigors of the hospital routine. Their Make-A-Dream Come True program endeavors to do exactly that. The program, just one component of their family services, is designed to fulfill the dreams and wishes of young leukemia patients, both by answering their individual desires, and by arranging trips, outings, and private introductions that fulfill dreams common to children of all ages.
ABOUT MGA ENTERTAINMENT:
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home d�cor, stationery and sporting Goods. BRATZ was introduced in June 2001, and has since become one of the world's premiere toy lines and girls' lifestyle brands. The BRATZ brand is also noted for having won Family Fun magazine's Toy of the Year Award four years in a row. With over 350 licensees worldwide, BRATZ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories, entertainment and so much more.
Please visit: www.mgae.com, www.bratzpack.com.
