PAWTUCKET, R.I. -- Oct. 24, 2005 -- Hasbro, Inc.'s PLAY-DOH brand, a favorite kid's activity for nearly 50 years, joins the Halloween celebration this fall with the unique HALLOWEEN TRICK-OR-TREAT BAG. The Halloween-themed bag encourages kids to express their seasonal spirit with PLAY-DOH compound and serves as an alternative for moms looking to give kids something other than sweets this year.
"A Halloween 'treat' doesn't necessarily have to be something sweet and our special PLAY-DOH HALLOWEEN TRICK-OR-TREAT BAG provides a fun alternative," said Leigh Anne Cappello, vice president of marketing for Hasbro's creative play brands. "PLAY-DOH compound is a great way for kids to show off their creativity and enjoy their treat again and again."
Hasbro's HALLOWEEN TRICK-OR-TREAT BAG includes 20, one-ounce cans of black, orange, red, yellow, green and purple compound, and it's convenient for handing out to trick-or-treaters. The PLAY-DOH product is available now at mass market retailers for an approximate retail price of $3.99.
ABOUT HASBRO
Hasbro Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the United States, its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
