MALIBU, Calif. -- Oct. 25, 2005 -- JAKKS Pacific, Inc. announced today that the company has signed a licensing agreement with DreamWorks Animation to produce multiple Plug It In & Play TV Games™ products based on Shrek®, Shark Tale™, Over the Hedge™ and Madagascar™ properties.
Jennifer Richmond, senior vice president of licensing and media, JAKKS Pacific, commented, "With the success of TV Games and the constantly improving technology available, JAKKS is committed to consistently bringing to market the most innovative products to showcase combined with today's best licenses. We are very pleased to align with DreamWorks Animation on the TV Games product line."
The Plug It In & Play TV Games™ products are gaming systems that contain multiple games in one single controller and plug directly into the A/V jacks of any standard television. Shrek, Shark Tale, Over the Hedge and Madagascar TV Games are expected to launch at North American retailers nationwide in 2006 with a suggested retail price of approximately $19.99. For more information on JAKKS Pacific's TV Games line, please go to www.tvgames.com.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ are the members of THQ/JAKKS Pacific LLC, which publishes and markets WWE wrestling video games. For further information, visit www.jakkspacific.com or www.tvgames.com.