Global Sports Teams With TRU To Form Sportsrus.com
|
Toysrus.com, a leading retailer of children's products on the Internet, today announced an agreement with Global Sports, Inc., to develop a new youth sporting goods e-commerce site, ``Sportsrus.com.'' Slated to launch this fall on Toysrus.com, Sportsrus.com allows the Company to tap into the growing U.S. population of more than twenty million kids that participate in youth sports. Sportsrus.com will feature a wide variety of authentic sporting goods, apparel, games, footwear and equipment, and sports-related information for parents of children ages three to 12. The site will include easy-to-navigate links, shop by age searches, a broad selection of nearly 1,000 brands, safety content, sizing charts and expert recommendations. In addition, Sportsrus.com will benefit from Global Sports' partnership with Broadband Sports, which manages Web sites for more than 250 popular professional athletes, including Kobe Bryant, Mia Hamm, Anna Kournikova and Troy Aikman. The site will also provide exclusive content and resources with tips from leading experts on vital issues facing parents of children entering into organized sports. ``Sportsrus.com will offer a broad range of resources for parents, whether their children are learning to play sports for the first time or participating in organized youth leagues,'' said John Barbour, CEO, Toysrus.com. ``Our goal is to diversify the 'R' Us franchise to become a one-stop kid and family destination on the Internet. By tapping into Global Sports' experience in the online sporting goods category, we can quickly capitalize on their strength while expanding the Toysrus.com product offerings.'' As part of the agreement, Global Sports will develop and host the day-to-day technical management of the site, including product fulfillment and customer service support for Sportsrus.com. Merchandising of the products will be coordinated in conjunction with the Toysrus.com buying teams. ``The idea of a specific online sporting goods store targeted to kids is a valuable concept. Sportsrus.com represents a way to grow the overall sporting goods market through an entirely new channel,'' stated Michael G. Rubin, chairman and CEO, Global Sports. ``The Toys 'R' Us brand is one of the most recognized and popular names in the world with kids and parents. Their audience represents an important demographic for sporting goods, providing Sportsrus.com with a high-traffic group already comfortable with shopping online.'' About Toysrus.com Toysrus.com is a leading global Internet retailer for toys and children's products. Toysrus.com, an affiliate of Toys R Us, Inc., combines one of the world's most recognizable brands with unparalleled expertise in the toy and children's industry. In the face of recent industry consolidation, Toysrus.com is expanding and investing in its infrastructure. Earlier this year, SOFTBANK, the No. 1 Internet investor in the world became a minority partner. The Company recently added two new fulfillment centers and bicoastal office space, with plans to double its employee base. In July, Toysrus.com launched Babiesrus.com, an online e-resource partnership with the No. 1 Juvenile retailer in the world, Babies R Us. According to Media Metrix, in 1999 Toysrus.com became one of the fastest growing e-commerce sites on the Internet and continues to consistently be ranked as the No. 1 online toy site in visitor traffic (Media Metrix, May 2000). About Global Sports Global Sports, Inc. is a leading developer and operator of e-commerce sporting goods businesses. Global Sports develops and operates the e-commerce sporting goods businesses of specialty retailers, general merchandisers, Internet companies, and media companies under exclusive long-term agreements. The Company's current partners include BlueLight.com -- the exclusive partner for Kmart, Broadband Sports and its AthletesDirect subsidiary, buy.com, Dunham's Sports, FOXSPORTS.com, Healtheon/WebMD, MC Sports, Oshman's Sporting Goods, Sport Chalet, The Athlete's Foot, The Sports Authority, and Toysrus.com. [Posted 7/31/2000]
|