November 16, 2005 (SEATTLE) - WizKids Inc., creator of the runaway hit games HeroClix® and Pirates of the Spanish Main™, is proud to announce the release of Marvel® HeroClix: Armor Wars, the newest expansion in the HeroClix game line.
"Armor Wars will forever stand as a benchmark in the HeroClix world," said Mike Samora, vice president of Sales and Marketing at WizKids®. "It kicked off many successful programs, including New-Guy Night and the 'Buy It By the Brick' program, which have sent many customers to their local brick-and-mortar retail stores." The set also introduced stronger and more cohesive themes to HeroClix releases, in this instance Iron Man™ and his allies and opponents.
The Buy It By the Brick program is one of several steps designed to help brick-and-mortar stores compete with online discounters. Customers who purchase 12 shrink-wrapped Armor Wars Boosters can send in the included form to WizKids in order to receive a rare and free collector's edition Iron Man figure (shipping and handling required).
Marvel HeroClix: Armor Wars Boosters carry an MSRP of $7.99.
Founded by 25-year game-industry veteran Jordan Weisman, WizKids is a Seattle-based game developer and publisher dedicated to creating tabletop games driven by imagination. Its MechWarrior® and HeroClix CMGs and Pirates and Rocketmen™ CSGs are among the most successful games on the market today, and the company has sold hundreds of millions of game pieces worldwide. For additional information, visit www.wizkidsgames.com.
�2005 WizKids Inc. All rights reserved. MechWarrior, HeroClix, Pirates of the Spanish Main, Rocketmen and WizKids are trademarks of WizKids Inc.
Marvel and all related characters and the distinctive likenesses thereof are trademarks of Marvel Characters, Inc., and are used with permission. �2005 Marvel Characters, Inc. www.marvel.com
