(January 24, 2006, New York, NY) � Pretty Ugly, LLC is pleased to announce that Uglydoll™ (http://www.uglydolls.com) has been chosen as a finalist by the Toy Industry Association (TIA) for the 2006 Toy Of The Year (T.O.T.Y.) Award Specialty Toy Of The Year. The winners will be announced at the sixth annual T.O.T.Y. Awards to be held February 11, 2006 at the Marriot Marquis in New York. TIA also owns and operates the American International TOY FAIR™ to be held February 12-15th, 2006.

T.O.T.Y. Awards are presented to products in 11 toy industry categories including: Infant/Preschool Toy, Girl Toy, Boy Toy, Game, Outdoor Toy, Educational Toy, Activity Toy, Electronic Entertainment, Most Innovative Toy and Specialty Toy. Awards are also given to Property Toy of the Year and Retailer of the Year.

"Sun-Min and I are thrilled about the nomination," says Uglydoll™ co-creator David Horvath. "This whole experience has been a dream of mine since first hearing about Toy Fair from my mother who worked as a designer at Mattel when I was a young boy. Sun-Min and I created Uglydoll™ in hopes of relaying our belief that there is no such thing as 'Ugly,' and what you have to offer us all from the inside is what makes you beautiful. The funny twists and turns on both our inside and outside make us who we are and should be celebrated."

"It's extremely exciting for us at Uglydoll™ to be nominated in the Specialty Toy Of The Year category," says Drew Matilsky Founder of Pretty Ugly LLC. "This year at Toy Fair we are rolling out a new line of Uglydoll™ plush called Little Uglys that we know our broad demographic will really enjoy."

Uglydoll™ is an art-based designer character driven brand that was conceived in 2001 by artists David Horvath and Sun-Min Kim. The Uglydoll™ brand encompasses plush dolls and key chains as well as designer t-shirts that are sold in a variety of museum shops worldwide as well as specialty retail shops. The Uglydoll™ brand is based on several individual characters that have unique narratives of the peculiarities and personalities of each character. Uglydoll™ products allow children of all ages to be creative and explore their own sense of expression and individuality.

About TIA
Founded in 1916, the Toy Industry Association (TIA), formerly Toy Manufacturers of America is recognized by government, trade, media and consumers as the authoritative voice of the North American toy industry. TIA (http://www.toy-tia.org) represents producers of toys, games and entertainment products for the youth market. It's more than 400 members include manufacturers and importers (regular members), manufacturers' sales representatives, licensors, marketing and promotion firms, safety and/or communications consultants and related associations and trade publications (associate members). TIA also owns and operates the American International TOY FAIR™ to be held February 12-15th, 2006.