MGA ENTERTAINMENT SECURES MULTI-YEAR LICENSE FOR DIE-CAST VEHICLES BASED UPON MARVEL SUPER HERO UNIVERSE

Van Nuys, CA & New York - January 31, 2006 - MGA Entertainment and Marvel Entertainment, Inc announced today a license under which Marvel has granted MGA Entertainment rights to its world-renowned Super Hero universe that features more than 5,000 characters including Spider-Man, X-Men, The Fantastic Four and Captain America for the die-cast and toy vehicle category. The agreement covers the classic comic book look of the characters, upcoming Marvel-inspired films, including Ghost Rider and Spider-Man 3, and Marvel's pre-school property Spider-Man & Friends.

Through the agreement, MGA will develop a range of Marvel Super Hero products including personality and movie based die-cast cars and remote control vehicles. Initial products in the RC category will begin hitting retail immediately.

"We are extremely grateful for this opportunity," said Isaac Larian, CEO of MGA Entertainment. "With the great Super Heroes and characters of Marvel combined with our product innovation and passion, we will create winning product across all these exciting categories."

Tim Rothwell, Worldwide President, Consumer Media Group at Marvel Entertainment added, "MGA has established itself as a true innovator. This agreement will further our mission of extending the reach and retail presence of the overall Marvel brand by teaming with category leaders with the marketing savvy, product innovation and distribution strength to maximize awareness of their Marvel product lines."

Juli Boylan, Sr Vice President of Sony Pictures Consumer Products, the limited partner in Spider-Man Merchandising LP, stated, "MGA has proven they can continually create fresh products to sustain a successful brand which is why we're thrilled to have them on board for Spider-Man 3."

About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home d�cor, stationery and sporting goods. BRATZ was introduced in June 2001, and has since become one of the world's premiere toy lines and girls' lifestyle brands. The BRATZ brand is also noted for having won Family Fun magazine's Toy of the Year Award four years in a row. With over 350 licensees worldwide, BRATZ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories, entertainment and so much more. Please visit: www.mgae.com, www.bratz.com.

About Marvel Entertainment, Inc.
With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. More information about Marvel can be found at www.marvel.com.

About Spider-Man Merchandising, LP
Spider-Man Merchandising, LP is the limited partnership comprised of Marvel Entertainment, Inc. and Sony Pictures Consumer Products Inc., which oversees the licensing and merchandising for the Columbia Pictures Spider-Man feature films, and is overseeing the licensing and merchandising for Columbia Pictures Spider-Man(TM) 3 feature film.

About Sony Pictures Consumer Products
Sony Pictures Consumer Products (SPCP), a Division of Columbia Tristar Consumer Marketing (CTCM), is based in Los Angeles and handles the merchandising and branding efforts for some of the most recognized properties in film and television. Columbia Tristar Consumer Marketing is a division of Sony Pictures Entertainment (SPE). SPE is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries.

2006 Columbia Pictures Industries, Inc. All rights reserved.

Marvel, Spider-Man, Fantastic Four, X-Men, Captain America, and related characters are trademarks of Marvel Characters, Inc. and are used under license. TM & � 2005 Marvel Characters, Inc. All rights reserved. Super Hero(es) is a co-owned registered trademark.