Erin Elizabeth Coors, the actress just cast as Barbie, right, gets a sneak peek of her wardrobe by Tony-nominated costume designer Gregg Barnes, Tuesday, Feb. 28, 2006, in New York. Coors stars in Barbie Live in Fairytopia, the first time Barbie has been brought to stage in a national touring production. The show will travel to 80 cities throughout North America starting April 1st in Columbus, OH. (Photo by Diane Bondareff for Mattel/Live Nation)

EL SEGUNDO, Calif. -- March 6, 2006 -- Mattel and Live Nation today announced that actress Erin Elizabeth Coors has been cast as the lead role of Barbie™ in the elaborate stage production of "Barbie™ Live in Fairytopia™." Coors, a Cincinnati, Ohio-native, will bring Barbie™ to life onstage for the first time ever in a touring live, theatrical stage show opening on April 1 in Columbus, Ohio, at The Palace, and then touring to approximately 80 cities across North America throughout the next two years.

"Growing up, I loved Barbie®," said Coors. "To be the first ever actress to portray Barbie® in a national touring stage production is a once-in-a-lifetime experience. Not only am I excited to work with a very talented production team, but I'm very much looking forward to meeting other Barbie® fans across the U.S."

A Kent State University graduate with a Bachelors of Fine Arts in Musical Theatre, Coors has a degree in voice and dance with an emphasis on acting. Performing since the eighth grade, the highly experienced actress is a Mezzo Soprano and has a strong commitment to entertaining. A self-proclaimed "Barbie® fan," Coors has a collection of Barbie® dolls stored at home and she has a wealth of knowledge about Barbie® doll's history and trivia.

"Erin is a truly gifted actress - she has a beautiful voice, is a very experienced dancer and she has a magnetic stage persona that perfectly brings Barbie® to life," said director Eric Schaeffer. "We are incredibly lucky to have her for the live show, and I know audiences will be dazzled by her performance."

Inspired by the highly successful March 2005 direct-to-video movie "Barbie™ Fairytopia™," the magical theatrical production will enchant family audiences with beautiful costumes, exquisite backdrops and special effects -- including awe-inspiring flying fairies. Acclaimed director Schaeffer and Tony-nominated costume designer Gregg Barnes lead the high-caliber production team, and a musical score featuring original songs will heighten the show's excitement and fantasy. "Barbie™ Live in Fairytopia!™" builds on the success of Barbie® Entertainment's six chart-topping Barbie™ films and casts Barbie™ as Elina™ in a magical land of enchanting adventures.

About "Barbie™ Live in Fairytopia™"
The wonderful world of Fairytopia ™ comes to life onstage for the first time ever in "Barbie™ Live in Fairytopia™." Barbie™, starring as Elina™, a beautiful flower fairy who longs to have wings, embarks on a musical adventure to save her beloved fairy land. Traveling on the back of a colorful butterfly to magical places, she meets new people who test her courage and teach her the value of true friendship. Families will be enchanted by Barbie™ and all of her friends from the movie as they sing, dance and fly through the air! Can a wingless fairy save all of Fairytopia™? Don't miss "Barbie™ Live in Fairytopia™."

About Mattel
Mattel, Inc. (NYSE:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl® and Tyco® R/C, as well as Fisher-Price brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.

About LIVE NATION
Live Nation (Producer) is a leading live content and distribution company focused on creating superior experiences for artists, performers, corporations and audiences. Live Nation owns, operates or has booking rights for 150 venues worldwide and promoted or produced over 20,000 events in 2005. Current producing credits include: The Producers, Hairspray, Dirty Rotten Scoundrels, and Spamalot on Broadway, and an all-new production of Andrew Lloyd Webber's The Phantom of the Opera at The Venetian in Las Vegas. Live Nation's Theatrical Division also produces a wide variety of live family entertainment stage shows, including current national tours of Dora The Explorer Live! in addition to Barbie Live in Fairytopia! The Theatrical Division also presents Broadway Across America, www.BroadwayAcrossAmerica.com, an annual subscription series of top Broadway shows and theatrical entertainment in more than 50 markets across North America. Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV." More information about Live Nation and its businesses is available at www.LiveNation.com.

BARBIE, FAIRYTOPIA and associated trademarks and trade dress are owned by Mattel, Inc. (C) 2006 Mattel, Inc. All Rights Reserved.

  APRIL 1-2             COLUMBUS, OH           THE PALACE
  APRIL 5-9             DETROIT, MI            THE FOX
  APRIL 11-15           CHICAGO, IL            THE AUDITORIUM
  APRIL 18-23           BOSTON, MA             THE WANG
  APRIL 25-26           MUNCIE, IN             EMMONS AUD
  APRIL 28-30           WALLINGFORD, CT        OAKDALE
  MAY 2-3               ERIE, PA               WARNER THEATRE
  MAY 5-7               BUFFALO, NY            SHEA'S BUFFALO
  MAY 9-10              FT. WAYNE, IN          EMBASSY THEATRE
  MAY 12-14             MEMPHIS, TN            THE ORPHEUM
  MAY 16-17             SPRINGFIELD, MO        HAMMONS PAC
  MAY 19-21             MILWAUKEE, WI          MARCUS PAC
  MAY 31 - JUNE 4       BALTIMORE, MD          NEW HIPPODROME
  JUNE 6-7              KNOXVILLE, TN          CIVIC AUDITORIUM
  JUNE 9-11             FT. LAUDERDALE, FL     BROWARD PAC
  JUNE 13-14            MELBOURNE, FL          MAXWELL KING CTR
  JUNE 16-18            TAMPA, FL              TAMPA BAY PAC
  JUNE 21-25            WASHINGTON, DC         THE WARNER
  JULY 11-12            RICHMOND, VA           THE LANDMARK
  JULY 14-16            NORFOLK, VA            CHRYSLER HALL
  JULY 18-19            DAYTON, OH             SCHUSTER THEATRE
  JULY 21-23            CINCINNATI, OH         THE ARONOFF
  JULY 25-26            PEORIA, IL             CIVIC CTR
  JULY 28-30            CLEVELAND, OH          THE PALACE
  AUGUST 1-2            LITTLE ROCK, AR        ROBINSON AUD
  AUGUST 4-6            LOUISVILLE, KY         THE PALACE
  AUGUST 8-13           FT. WORTH, TX          BASS HALL
  AUGUST 15-20          LOS ANGELES, CA        KODAK THEATER
  AUGUST 22-23          FRESNO, CA             SAROYAN
  AUGUST 25-27          SAN DIEGO, CA          CIVIC CENTER
  AUGUST 30 - SEPT 3    SACRAMENTO, CA         COMMUNITY CENTER