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Sweet Licensing Deals from PEEPS
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 BETHLEHEM, Pa., March 28, 2006 -- Just Born, Inc., makers of MARSHMALLOW PEEPS® brand candies, is already hearing from retailers and fans that its continuously expanding line of officially licensed PEEPS® brand merchandise, first introduced in 2005, is a hit.
Matthew Pye, Director of Brands & Licensing, commented, "PEEPS® fans have an emotional attachment to the brand, illustrated by our strong brand sales and our almost 45,000 PEEPS® Fan Club members, and a constant flood of positive consumer letters. However, beyond the obvious enjoyment they derive from eating PEEPS® candy, fans are thrilled to be able to connect with the brand in other ways throughout the year with fun PEEPS® products. Our extensive range of licensed PEEPS® brand products has grown after its huge reception last Easter."
Popular Returning Items:
A sampling of items returning due to their popularity include: an array of PEEPS® plush products including Squeeze, Bean Bags, Baskets, Backpack Clips, Pens, PEEPS® stationery; PEEPS® egg decorating kits, and PEEPS® Easter cards.
New For Easter 2006:
New to the line of PEEPS® licensed products for this Easter include: - Ring Pops and Pop Slider
- Novelty Toys, Arts and Crafts, and Activities products
- Balloons - large and small inflatables for indoor and outdoor use
- Books for kids - coloring, activity, and board books
- PEEPS® book highlighting the pop culture phenomenon of the PEEPS® brand
- Giftware - picture frames, vases, and planters
- Outdoor decor - door signs, lawn signs, light sets, garden flags, and stakes
- Novelty confection products
- Kitchen goods - towels, pot holders, oven mitts, tablecloths, and placemats
- Bath and beach towels
- Apparel - T-shirts, hats, visors, loungewear, daywear, socks, and slippers
- Stationery - notepad, pen, pad & pen set, pencil & eraser set, and stickers
- Party goods - plates, napkins, greeting cards, and gift wrap
- Jewelry - Italian gold charms at http://www.italiangoldcharms.com
- Cosmetics - lip gloss, lip balm, and cosmetic sets
Sampling of Retailers:
These great PEEPS® products will be available at retailers across the country, including: Wal-Mart, Target, Kmart, Bed Bath and Beyond, Linens 'n Things, Kohl's, JCPenney, Claire's, Mandees, CVS, Walgreens, Fred Meyer, Meijer, Big Lots, and more!
PEEPS® licensed products that are also available for Halloween and Christmas include plush items, cosmetics, and greeting cards.
Just Born, Inc.
Just Born, Inc., is a privately owned company founded in 1923 and located in Bethlehem, PA. Just Born also makes MIKE AND IKE® chewy fruit flavored candies, HOT TAMALES® chewy cinnamon flavored candies, ZOURS® chewy sour candies, PEANUT CHEWS® candies, and TEENEE BEANEE® jellybeans. The company employs over 600 associates and markets its candy in over 50 countries. For more information, fans can visit "http://www.marshmallowpeeps.com" or "http://www.justborn.com."
  
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