Award-Winning Game Company welcomes Wage, Babo, Cinko, Target, Jeero, Tray, Ice-Bat, OX, Wedgehead and Uglydog!

April 4, 2006 - Watertown, MA - He's ugly, he's ugly not. She's ugly, she's ugly not. Who would want something so ugly? After recently acquiring the exclusive Uglydoll license, Gamewright, a Massachusetts-based game company has released the awfully fast and fun Uglydoll card game. Who ever thought that the playfully designed Uglys would be a perfect match with Gamewright's educational and inspirational games?!

The Uglydolls make their gaming debut with characters striking unique poses on playing cards. Players turn over these cards until they spot three matching Uglys and then race to grab the match before they all get snatched. Whoever claims the most cards, wins the game.

Alison Yada, VP of Marketing for Gamewright, fell in love at first sight with the Uglys. "We acquired the Uglydoll license because we felt that the property was a perfect match for the type of games that we create. From the moment we first met the Uglys, we were smitten by the playful design and wonderful sense of humor behind the characters. We are extremely selective about the brands we partner with and feel fortunate to have found one that fits in so nicely with our line."

The Uglydoll card game retails for $9.99. Gamewright's Uglydoll card games are available at Barnes and Noble along with many fine local toy stores.

GAMEWRIGHT, a company devoted to bringing out the fun in all of us, is a division of Ceaco, one of the country's largest jigsaw puzzle makers. Their games have won numerous major international awards from prestigious organizations such as Oppenheim Toy Portfolio, Dr. Toy, Parents' Choice and the Canadian Toy Testing Council. Known for its wry illustrations, intelligent game design, and fun game play, Gamewright continues to capture the hearts of parents and children looking for a positive way to spend leisure time. These additions to the Gamewright family will continue to enrich the lives of families, as well as enhance the notion that learning can be fun!

The Uglydoll brand (Winner of the 2006 Toy of the Year Award Specialty Category) includes various sizes of plush dolls as well as designer t-shirts sold at museum shops and specialty retail shops worldwide. Uglydolls are based on cute characters with unique narratives and quirky personalities. Uglydolls inspire children of all ages to be more creative and explore their own sense of expression and individuality. For more information please visit: www.uglydolls.com or call 1-866-HEY-UGLY.