PRIMEVAL BUFFY DETAILS REVEALED BY DIAMOND SELECT TOYS

March 2006 - With the Spring 2006 release date fast approaching for Diamond Select Toys' upcoming Buffy the Vampire Slayer action figure release, the details surrounding the exclusive "Primeval" Buffy action figure have been revealed! As part of an effort to bring the best figures possible to fans, the "Primeval" Buffy figure will be available exclusively from Diamond Select Toys' online and will go on sale in June! While the figure will only be available to U.S. fans through the DST web site, a limited quantity will also be available in Europe, the U.K. and Australia.

Due out in May of this year, the full release of seven action figures features the many incarnations of the Summers sisters - Buffy and Dawn! In addition to the core release of Chosen Buffy, Lessons Dawn and the limited Once More With Feeling Dawn, three exclusive figures were previously announced for release. "Primeval" Buffy marks the fourth and final exclusive figure and joins the ranks of Time and Space Toys' Buffybot, Action Figure Xpress' Cheerleader Buffy and Diamond Previews' Vampire Buffy. Each action figure also features the scanned likeness of Buffy stars Sarah Michelle Gellar or Michelle Trachtenberg!

"This is the first DST-exclusive Buffy figure we've released," stated Michael Leavey, Marketing and Sales Supervisor for Diamond Select Toys. "We've done some internet-only specials before, but fan response to "Primeval" Buffy was so strong we knew we had a great opportunity to try something new and get a great exclusive in the hands of consumers."

20th Century Fox Vice-President of Licensing Michael Peikoff noted "Diamond Select Toys continues to impress both the trade and the core fans with the Buffy line -- their product execution and attention to detail is what makes DST'S product offerings stand out in the marketplace."

Sculpted by Gentle Giant Studios, "Primeval" Buffy features several episode-specific accessories including an Initiative tazer, axe, stake as well as Adam's power core. An Initiative-style base allows fans to recreate the Season 4 battle, which featured a "Super-Slayer" Buffy taking on the demon/human/robot hybrid, Adam.

ABOUT DIAMOND SELECT TOYS AND COLLECTIBLES, LLC
DIAMOND SELECT TOYS AND COLLECTIBLES, LLC was founded in 1999 by sister company Diamond Comic Distributors, Inc. Envisioned to create unique and exciting collectibles for children and adults alike, the company has licensed a variety of pop culture properties to be turned into merchandise. With partners such as Marvel Enterprises, Capcom, Twentieth Century Fox, Hasbro, CBS, and MGM, Diamond Select Toys and Collectibles produces a large range of products based on a wide variety of properties, and is headquartered in Timonium, MD. For more information, visit www.diamondselecttoys.com.

ABOUT FOX LICENSING & MERCHANDISING
A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.