LAS VEGAS & SAN FRANCISCO -- April 5, 2006 -- Hands-On Mobile (formerly MFORMA), a leading global publisher of mobile lifestyle, games and personalization products, today announced at the CTIA conference that it has signed a multi-year global agreement with Kiloo, the game developer, and TT Games Publishing Ltd. to bring to market a suite of mobile-entertainment products based upon the LEGO Classic brand. The first product to launch will be LEGO BRICKS, an addictive mobile puzzle game.
Hands-On Mobile will demonstrate LEGO BRICKS at CTIA, which is being held at the Las Vegas Convention Center from April 5-7. The company can be found in the M-tertainment Pavilion, Booth 2653-V.
"We are delighted that Hands-On Mobile has been chosen to distribute and market mobile games and entertainment products based on the iconic LEGO brand," said Hands-On Mobile's President and Chief Executive Officer Jonathan Sacks. "The mobile agreement with LEGO Classic has all the building blocks required to maximize consumer enjoyment and provides our customers with yet another fantastic addition to our existing stable of globally loved and recognized brands. This partnership further underscores Hands-On Mobile's long-term strategy to target all market segments and become the world's leading mobile-entertainment media company."
Under the agreement with Kiloo, Hands-On Mobile will leverage its vast distribution channels and marketing expertise to launch LEGO Classic mobile titles throughout the United States, Europe and the Pacific Rim.
The first product to be launched through the company's collaboration is LEGO BRICKS, a puzzle game based on the LEGO Classic brand. LEGO BRICKS has "pick up and play" action and appeal thanks to its intuitive controls. With vibrant environments and levels, high score tables and distinctive animated backgrounds, LEGO BRICKS is designed to be a hit with mobile users of all ages. The company expects to launch LEGO BRICKS during the first half of 2006.
"We are thrilled to be working with Kiloo and Hands-On Mobile on this exciting project," said Director of TT Games Publishing Ltd. Gary Edwards. "The power and market reach of Hands-On Mobile make it the perfect distribution partner for LEGO Classic. I look forward to Hands-On Mobile playing an important role in transforming our classic brand into an exciting mobile experience that LEGO fans can enjoy for decades to come."
"I'm proud to be able to play an important part in bringing LEGO Classic to mobile," said Kiloo Chief Executive Officer Jacob Moller. "It's crucial that the games are developed in harmony with the LEGO ethos of promoting imagination, creativity, play and learning. We have a really exciting set of LEGO products that we are currently working on. I look forward to working with Hands-On Mobile on a global basis to ensure that LEGO Classic mobile-entertainment titles are easily accessible to the global community's many mobile consumers."
About Hands-On Mobile
Hands-On Mobile is a leading global publisher of mobile lifestyle, games and personalization products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 150 of the world's leading operators in 40 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and applications and provides brand owners with the shortest route to market. The Hands-On content catalog is diverse, including BREW, Java, SMS, MMS, and WAP games, and music, sports, lifestyle, personalization, and information-services subscription products. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego and Los Angeles, California; London and Bollington, England; Krakow, Poland; Rio de Janeiro, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile's products and organization please visit www.HandsOn.com
About TT Games
Based in Burnham, England, TT Games Ltd. is the only publisher to specialise in computer and video games for young gamers and their families. LEGO Star Wars was their first step on the road to becoming the leading publisher in this market.
About Kiloo
Kiloo develops and publishes high-quality games for a broad range of mobile phones. In 2002, Kiloo beat out more than 500 competitors to win the prestigious Nokia Mobile Challenge, in the Entertainment category, for its Popstar application. Kiloo games are currently live through various telecom operators and media channels in more than 40 different countries worldwide.
About The LEGO Company
The LEGO Company is a privately held, family-owned company, based in Billund, Denmark. The Company is one of the world's leading manufacturers of play materials for children, employing approximately 8,000 people globally. The LEGO Company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by the founder Ole Kirk Christiansen: "Only the best is good enough."