Under the terms of the agreement, Equity will continue to serve as the Scooby-Doo master toy licensee through the end of 2003. Equity will design and produce Scooby-Doo plush, figures, play-sets, bath toys and talking items.

``Scooby-Doo generates a great response from retailers and is a hit with consumers, both young and old,'' said Patrick Enright, Equity's Vice President of Consumer Products. ``We are extremely pleased to renew our license with Warner Bros. Consumer Products and look forward to expanding the Scooby-Doo brand. Thanks in part to Scooby, we expect sales for Equity Consumer Products to grow significantly this year.''

``Equity has helped make Scooby-Doo special to a whole new generation of fans,'' said Karen McTier, Senior Vice President, North American Sales for Warner Bros. Consumer Products. ``We're proud to build upon the already successful relationship between Warner Bros. Consumer Products and Equity Marketing.''

Equity recently introduced Pogo-Jumping Scooby-Doo, which will be hopping onto kids' wish lists this holiday season. Pogo-Jumping Scooby-Doo is two toys in one. As a stand-alone plush toy, Scooby-Doo says six different signature phrases simply by pressing his left ear. Attach Scooby-Doo to the pogo stick and he becomes a jumping Great Dane, with nine additional ``groovy'' phrases and a pogo stick that makes a ``boing-boing'' sound. Pogo-Jumping Scooby-Doo will be supported by advertising and promotion activities beginning in October 2000.

Equity Marketing, Inc. is a diversified marketing services company that provides a broad range of custom promotional programs that build sales and brand awareness for retailers, restaurant chains and consumer goods companies. Equity Consumer Products division develops and markets distinctive products based on trademarks the company owns or classic licenses. More information about Equity Marketing and the Equity Consumer Products division is available on the company's website at www.equity-marketing.com.

Warner Bros. Consumer Products, a division of Warner Bros., a Time Warner Entertainment Company, L.P., is one of the leading and most diversified licensing and retail merchandising organizations which includes a vast library of intellectual properties and the Warner Bros. Studio Stores, including wbstore.com, its e-commerce website. With over 3,700 licensees, Warner Bros. Consumer Products licenses the rights to names, likenesses and logos for a variety of entertainment properties, categories, and Warner Bros. icons that include Looney Tunes, Batman, Superman, Scooby-Doo, The Wizard of Oz, Friends, ER, and its newest member, Harry Potter.

[Posted 9/06/2000]