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DIAMOND SELECT TOYS IS OUT FOR BLOOD, AGAIN!

July 2006 - Diamond Select Toys and Collectibles is exited to announce plans to participate in the annual Blood Drive at this year's San Diego Comic-Con! To emphasize the importance of giving blood, Diamond Select will be donating 700 limited edition Buffy the Vampire Slayer Spike figures as giveaways for participating donors. Perhaps there is no better way to celebrate the kindness of giving blood than with the action figure of a well known vampire!

Spike, who first appeared in the second season of Buffy the Vampire Slayer is one of the most loved and at times hated character from the cult shows. The figure of the famous blood sucker depicts him wearing his trademark leather jacket. The figure has been limited to 700 pieces, and will only be available through the blood drive - they will not be on sale or given away elsewhere.

"After last year's extremely successful campaign, we're delighted to once again be contributing to the Robert A Heinlein Blood Drive," said Chuck Terceira, Director of Diamond Select Toys. "We shattered last year's record, and we're looking forward to doing even better this year!"

In its 30th year, the Robert A. Heinlein Blood Drive has been a San Diego Comic-Con staple. After science-fiction writer Robert A. Heinlein was ill, he needed several pints of rare blood type. Following the illness, Heinlein created a personal rule that he would only attend conventions and sign autographs for those that donated blood. This started the Robert A. Heinlein Blood Drive at San Diego Comic-Con in the early 1970's. Last year's 596 pints was the most blood collected at the drive in ten years, thanks in part to Diamond Select Toys' Spike giveaway.

"We are pleased to have Diamond Select on board to support the Blood Drive. Their donation of such a limited edition collectible will certainly help the awareness and success of the annual event," remarked Comic-Con Director of Marketing and Public Relations, David Glanzer, "And there couldn't be a more fitting blood drive giveaway than a vampire action figure!"

To register for the Blood Drive, stop by the Blood Drive booth at Comic-Con or visit the Comic-Con website, www.comic-con.org, for additional instructions and information. This Blood Drive will surely make vampire fans happy!

About Diamond Select Toys and Collectibles, LLC
DIAMOND SELECT TOYS AND COLLECTIBLES, LLC was founded in 1999 by sister company Diamond Comic Distributors, Inc. Envisioned to create unique and exciting collectibles for children and adults alike, the company has licensed a variety of pop culture properties to be turned into merchandise. With partners such as Marvel Enterprises, Capcom, Twentieth Century Fox, Hasbro, Backbone, Bliss House, and MGM, Diamond Select Toys and Collectibles produces a large range of products based on a wide variety of properties, and is headquartered in Timonium, MD. For more information, visit www.diamondselecttoys.com.

About Comic-Con International
With attendance in 2005 over 100,000 people, the San Diego Comic-Con is the largest pop culture and comic event in North America. The annual convention is organized by Comic-Con International which is a nonprofit educational organization dedicated to creating awareness of, and appreciation for, comics and related popular art forms, primarily through the presentation of conventions and events that celebrate the historic and ongoing contribution of comics to art and culture.

ABOUT BUFFY
BUFFY THE VAMPIRE SLAYER, which concluded its seventh and final season in May, 2003, is an action-packed thriller/comedy created by Joss Whedon. Sarah Michelle Gellar stars as Buffy, a quick-witted heroine whose birthright as the Slayer, the Chosen One of her generation with the ability to hunt and destroy vampires, conflicts with her desire to lead a normal life. Armed with a wooden stake, martial arts skills and the help of her friends, Buffy battles against evil and protects the world from total destruction.

BUFFY THE VAMPIRE SLAYER, was produced by Mutant Enemy, Inc., Kuzui Enterprises, and Sandollar Productions, in association with Twentieth Century Fox Television.

ABOUT FOX LICENSING & MERCHANDISING
A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.