MONTREAL, July 14, 2006 - As millions of fans celebrate the release of the new Walt Disney Pictures movie Pirates of the Caribbean: Dead Man's Chest, currently the number one movie in America, MEGA Brands Inc. has launched an action-packed line of building sets that bring this popular movie to life. With the new MEGA BLOKS® line, children will spend countless hours building, imagining and role playing their own swashbuckling adventure and unleashing their inner pirate. The Black Pearl Ship, Water Wheel Duel, Port Royal, Compass Pack and Skulls building playsets, currently available in select retail stores, are designed to stimulate and entertain boys and girls six years and up, and their families. Collectors and diehard fans of the movie's superhero will find the playsets impossible to resist.

In celebration of the toy launch and movie premiere, MEGA Brands has built a life-size model of Jack Sparrow out of thousands of MEGA BLOKS construction pieces. The model will make appearances throughout the summer at various locations, including key retail outlets. MEGA Brands and Disney also created an animated short film, "Dead Man's Block", featuring all characters and set built out of MEGA BLOKS pieces. The short toy animation can be viewed at www.megabrandsinc.com.

"We're excited to bring the action and adventure of Pirates of the Caribbean: Dead Man's Chest into the home. The MEGA BLOKS Black Pearl and Skull playsets will bring children and their families hours of entertainment," stated MEGA Brands EVP and COO, Vic Bertrand. "The launch of the Pirates of the Caribbean line reinforces our commitment to providing stimulating, creative experiences through innovative and unique toys."

"The immense popularity of the Pirates of the Caribbean franchise has translated into a high demand for our playsets," added Bertrand.

"The MEGA BLOKS Pirates of the Caribbean playsets are featured prominently in Pirates of the Caribbean boutiques in all Toys "R" Us stores nationwide," said Jill Hall, buyer, Toys "R" Us, U.S. "Young fans who want to relive the adventure of the movie have been sailing into our stores to choose from the largest assortment of MEGA BLOKS playsets available, and the product is selling extremely well."

The Black Pearl is a fully buildable ship playset with real fabric sails and highly detailed design. It also features two launching cannons, a pulley system, opening deck panels and play access to the captain's cabin and inside the hull. The 175-piece set comes with three exclusive figures, including the infamous Jack Sparrow. The suggested retail price is $34.99.

The Skulls assortment opens to reveal environment playsets recreating signature scenes from the film. Each set includes two highly-detailed, iconic figures. Each skull has a special feature: trap bridge or zip line. Packaged in a resealable skull with build-off plate, these sets are portable and include a bonus tattoo. The suggested retail price is $9.99.

The Water Wheel Duel playset provides a pure building experience of the iconic final battle in Pirates of the Caribbean: Dead Man's Chest. The buildable action set features a rotating water wheel that figures can fight on, as well as pulley "battle" ropes within the bell tower for sword fighting scenes. The suggested retail price is $19.99, and includes three exclusive figures - Jack Sparrow, Commodore Norrington and Will Turner.

The Port Royal playset offers two swiveling cranes with lifting feature and elastic bungee cord. The iconic scene also comes with zipline, firing cannon, raising platform, lowering bridge, row-boat, parrot and three exclusive figures - Jack Sparrow, British Guard and Elizabeth Swann. The suggested retail price is $19.99.

The Compass Packs open to reveal fast builds inspired by key icons from Pirates of the Caribbean: Dead Man's Chest. Each pack comes with one character from the film. Jack Sparrow searches for treasure on an island, while Davy Jones pilots a boat inspired by the Flying Dutchman. The role-play compass points to the thing that is desired most and serves as a storage container for the component parts. The suggested retail price is $5.99.

About MEGA Brands
MEGA Brands provides stimulating creative experiences for children and families through innovative, well-designed, affordable and high-quality products that are marketed worldwide under the leading brands MEGA BLOKS®, ROSE ART®, MAGNETIX® and BOARD DUDES®.

The company designs, manufactures and markets high quality construction and magnetic toy sets, games and puzzles, activity and craft sets, art materials, boards, writing instruments, school supplies and stationery. MEGA Brands is headquartered in Montreal and present in 14 countries with sales in over one hundred. For more information, please visit www.megabrandsinc.com.

MEGA BLOKS, the MEGA BRANDS logo and Creativity to the Rescue are trademarks of MEGA Brands Inc. ROSE ART and MAGNETIX are trademarks of MEGA Brands America, Inc. BOARD DUDES is a trademark of The Board Dudes, Inc.