Exciting In-Store Play-Doh Activities and the Chance for One Lucky Family to Win an All-Inclusive Island Vacation

PAWTUCKET, R.I. - August 23, 2006 - PLAY-DOH modeling compound is celebrating its 50th birthday! To commemorate this milestone, America's favorite modeling compound invites kids nationwide to let their hair down, hop in the barber's chair and get a new 'do for the party! As part of the year-long celebration, Hasbro, Inc. announced today the PLAY-DOH brand's promotion with Snip-its, a national hair salon chain made just for kids. Families are invited to take part in the 50th "birth-doh" festivities by visiting any of the 47 Snip-its salon locations to participate in hair-raising, fun-filled, in-store PLAY-DOH-themed activities and the opportunity to enter the "Celebrate with Style Sweepstakes," where one lucky family will win an exciting, vacation to Beaches Resorts – the Caribbean's #1 ultra all-inclusive luxury resorts for families.

"Snip-its is a hair salon no kid can resist. Its colors, characters, games and entertainment make getting a haircut a fun-filled adventure and we are delighted to team up with them to celebrate PLAY-DOH compound's 50th birthday," said Leigh Anne Cappello, Vice President of marketing at Hasbro. "Playing with PLAY-DOH compound and getting your first haircut are childhood rites of passage and it's a perfect match to put these two experiences together."

Beginning September 5, children who visit any of the 47 Snip-its salons nationwide will be included in exciting PLAY-DOH- themed birthday party festivities. Before or after their hair cut, kids can play with a variety of PLAY-DOH products, including the FUZZY PUMPER CRAZY CUTS playset, where they can practice their own barbering and stylist skills using the toy's multiple, interchangeable head pieces and hair shaping tools. The PLAY-DOH "FRESH IDEAS" BOOKLETS, a custom display piece created by Hasbro, will also be on hand, showcasing how kids can create some of their favorite Snip-its characters out of PLAY-DOH compound.

Once their hair cut is complete, kids trade in a lock of their freshly cut hair to the Snip-its' "Magic Box" a cool contraption that through "magic," turns kids' hair into a prize. In exchange for their freshly cut locks, children will receive a one-ounce can of PLAY-DOH compound to continue the celebration at home.

Celebrate with Style Sweepstakes!

While in the Snip-its salon, families are encouraged to enter the "Celebrate with Style Sweepstakes." Parents simply fill-out the entry form and drop it into the entry box by October 10, 2006. The grand prizewinner of the "Celebrate with Style Sweepstakes" will receive an all-inclusive five day/four night vacation for a family of four at a Beaches Resort of their choice in Jamaica or Turks and Caicos. In addition to the one grand prizewinner, three first-prize and ten second-prize winners will receive prize packages featuring Play-Doh products and Snip-its hair care products and gift certificates. Limit one entry per household.

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

About Snip-its

The Snip-its Franchise Corporation has emerged as the fastest growing chain of children's hair salons in the U.S. with its branded entertainment concept designed to untangle the hair-care challenges of children and their parents. With its custom cartoon characters, animated shows, fun-filled, educational computer games and a Magic box with the coolest prizes, Snip-its salons ensure an adventure that kids just can't wait to embark upon. Snip-its also offers a variety of exciting kids' birthday party options, mini spa style treats for pampering little ones, and its very own collection of all-natural, tear-free hair care products in eight yummy scents. Since its launch in 1995 by founder Joanna Meiseles, Snip-its' commitment is to quality, customer service and a guaranteed great time for both kids and parents. Headquartered in Natick, Massachusetts, Snip-its is currently franchising throughout the country. For more information, visit www.snipits.com or call toll-free 877-SNIP-ITS.

About Beaches - A Place to Play in the Sand:

Beaches Resorts has been the ultimate family getaway since 1997, where both parents and kids can enjoy a vacation of their own. Here the best of everything is included in one simple price -- gourmet meals, anytime snacks and premium brand drinks, land and watersports, luxurious accommodations, and even tipping. New amenities include Butler Service for top category suites, Red Lane™ Spas - combining European traditions with a Caribbean flair - and Preston Bailey Signature WeddingMoons™. Four locations, on the Caribbean's best beaches in Jamaica, Turks and Caicos, include Kids Camps, signature Xbox Game Oasis video games centers, water theme parks and expert childcare provided by Beaches' own Ultra Nannies.

As a proud sponsor of Sesame Street, Beaches is delighted to welcome some very fun and furry friends to their family resorts. Beaches has partnered with the celebrated children's program to offer year-round exclusive activities and fun from dining with favorite Sesame Street friends Elmo, Zoe, Cookie Monster and Grover, to parenting seminars and special themed weeks featuring live performances by members of the Sesame Street cast. Now, Bert and Ernie have joined the party to bring exclusive Live Shows by Sesame Street characters to guests each week. Beaches Resorts is part of the Sandals' family, the Caribbean's largest operator of luxury, ultra all-inclusive resorts. For more information about Beaches Resorts, call 1-800-BEACHES or visit the Web site at www.beaches.com.