Toy Vehicles and Playsets to Feature Dora The Explorer; Go, Diego, Go; The Backyardigans; Blue's Clues and SpongeBob SquarePants

OAK BROOK, Ill., Sept. 6, 2006 -- RC2 Corporation announced it has entered into a new multi-year licensing agreement with Nickelodeon & Viacom Consumer Products. RC2 will include Nickelodeon's most popular shows and characters: Dora The Explorer; Go, Diego, Go; The Backyardigans; Blue's Clues, and SpongeBob SquarePants on die-cast toy vehicles and playsets.

RC2 plans to market these products under its Johnny Lightning® and Take Along™ by Learning Curve® brands. Initial shipments under the Johnny Lightning brand are planned to begin late in 2006. The Take Along by Learning Curve product line is planned for shipment in the second half of 2007.

Peter Henseler, President of RC2, stated, "We are thrilled to be working with Nickelodeon on the development of toys featuring kid's favorite characters from Nickelodeon and Nick Jr. programming. We look forward to developing top-quality products which will appeal to kids, parents and gift givers."

Joan Grasso, Sr. Director, Toys, Nickelodeon & Viacom Consumer Products adds, "RC2 is a leader in the die-cast vehicle and playset category, and we are very excited to begin a relationship with them."

About RC2 Corporation

RC2 Corporation (http://www.rc2corp.com) is a leading designer, producer and marketer of innovative, high-quality toys, collectibles, hobby and infant care products that are targeted to consumers of all ages. RC2's infant and preschool products are marketed under its Learning Curve® family of brands which includes The First Years® by Learning Curve and Lamaze brands as well as popular and classic licensed properties such as Thomas & Friends, Bob the Builder, Winnie the Pooh, John Deere and Sesame Street. RC2 markets its collectible and hobby products under a portfolio of brands including Johnny Lightning®, Racing Champions®, Ertl®, Ertl Collectibles®, AMT®, Press Pass®, JoyRide® and JoyRide Studios®. RC2 reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North America, Europe, Australia, and Asia Pacific.

About Nickelodeon & Viacom Consumer Products

Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number- one-rated basic cable network for ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc. (NYSE: VIA, VIA.B)