PAWTUCKET, R.I. -- Sept. 13, 2006 -- The plush toy market will welcome a new friend this week with the introduction of Hasbro, Inc.'s ITSY BITSY SPIDER-MAN, a 14-inch cuddly singing and dancing plush figure that sings the childhood classic "The Itsy Bitsy Spider" and the Spider-Man theme song. The friendly neighborhood Spider-Man for the toddler set is the first product to be released from Hasbro under its licensing agreement with Marvel Entertainment, Inc., and will launch the new Spider-Man and Friends line of products for the youngest super hero fans.

"The introduction of ITSY BITSY SPIDER-MAN marks the beginning of a fantastic line of products that feature the Marvel universe," said Eric Nyman, Vice President of Marketing for Hasbro's Marvel properties. "We recently previewed our new product line, including ITSY BITSY SPIDER-MAN, at San Diego Comic-Con, and were delighted that fans and collectors welcomed our products so enthusiastically."

The ITSY BITSY SPIDER-MAN plush toy shows off his dance moves while singing two different childhood classics: "The Itsy Bitsy Spider" and the "Spider-Man and Friends" theme. And, Spidey isn't limited to just dancing and singing -- he laughs with his playmates while encouraging them to dance and sing along.

"Spider-Man has demonstrated his appeal and merchandising strength in the preschool aisle," says Toy Wishes contributing editor Chris Byrne, aka The Toy Guy®. "The new ITSY-BITSY SPIDER MAN balances super hero role play with a cuddly friend that's fun and developmentally consistent with how these youngest fans experience and play with their favorite characters."

ITSY BITSY SPIDER-MAN is recommended for children ages 18 months and older and will retail for the approximate retail price of $29.99 at mass-market retail locations and at Hasbrotoyshop.com. Four AA batteries are included.

Also in time for the holidays, Hasbro will launch its SPIDER-MAN: ORIGINS action figures. This line of figures will feature the various costumes that Spider-Man has worn through the years of the Marvel comic book series, including "Spider-Man 2099" and "Iron Spider" armor.

Visit www.hasbro.com for more information.

About Hasbro

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER ELECTRONICS, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. (C)2006 Hasbro, Inc. All Rights Reserved.

About Marvel Entertainment, Inc.

With a library of over 5,000 characters, Marvel Entertainment, Inc. (NYSE: MVL) is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. More information about Marvel can be found at www.marvel.com.