California Governor's Council on Physical Fitness and Sports Recognizes Mattel Program

EL SEGUNDO, Calif., Sept. 15, 2006 -- The Mattel Children's Foundation today announced the recipients of its domestic grants for 2006. Thirty-seven nonprofit organizations directly serving children in need in 21 states will receive $400,000 in total grants funded by the Foundation. Grants range from $2,500 to $25,000, with an average grant amount of approximately $10,000 per organization.

These grants follow recognition earlier this week by the California Governor's Council on Physical Fitness and Sports honoring Mattel's efforts to promote active play and well-being among California's children, and in particular the company's partnership with Special Olympics.

"The Mattel Children's Foundation is delighted to support such a varied group of worthy organizations that directly help children and reflect our vision of making a meaningful difference, one child at a time," said Kevin Farr, chairman of the Mattel Children's Foundation and chief financial officer of Mattel. "Through these grants, Mattel will help improve the lives of hundreds of thousands of children in need nationwide."

The 37 organizations receiving grants this year were selected based on their creative approaches and demonstrated effectiveness of programs that directly impact children in need and their focus on one of the Foundation's three priority areas: promotion of health and active lifestyles; learning and literacy; and girls' self-esteem and self-empowerment. The grants will fund either general operating needs or specific projects. Almost 1,000 grant applications were submitted by non-profit organizations across the country.

"We are proud to assist these organizations and continue our mission of helping children in need," said Deidre Lind, executive director of the Mattel Children's Foundation. "This grant cycle continues to expand upon the success of our philanthropic programs, which we relaunched in 2005."

The Mattel Children's Foundation funds will enable selected organizations to serve rural and urban communities across the U.S. For example, grant funds will support:

New Hope Center, Mississippi: To provide self-esteem counseling to Hurricane Rita victims and assist girls in making good decisions through the Look Better, Feel Better, Self-Esteem Enhancement Program.

DC Creative Writing Workshop, Washington, D.C.: To teach more than 700 at-risk youth the joy of self-expression through in-class creative writing and after-school drama and writing clubs, as well as the opportunity for publication in three literacy magazines.

PowerPlay NYC, New York: To educate and empower girls with sports and building essential skills through the STARS program, which promotes physical activity and healthy living habits.

Time for Life, Connecticut: To support the emotional, physical and financial impact of a childhood cancer diagnosis for that child and family through a Resource Center, art programs, workshops and seminars.

For a full listing of grant recipients, please visit: http://www.Mattel.com/About_Us/Philanthropy/.

The Mattel Children's Foundation will award grants again in 2007. Applications and guidelines will be available January 1, 2007, at http://www.Mattel.com/About_Us/Philanthropy/.

About the Mattel Children's Foundation

The Mattel Children's Foundation was established in 1978. With a vision of "making a meaningful difference, one child at a time," the Foundation provides cash grants through domestic and international grantmaking programs, as well as international scholarships to children of employees, matching gifts and volunteer grants for Mattel employees. In addition, the Foundation continues its tradition of partnering with exemplary nonprofit partners. Mattel has partnered with Special Olympics, Save the Children, the Mattel Children's Hospital at UCLA, the National Association of Children's Hospitals and Related Institutions (NACHRI) and the Children Affected by AIDS Foundation (CAAF). The Mattel Children's Foundation is funded exclusively by cash donations from Mattel, Inc.

      
                                  2006 Grant Recipients
      
          Priority Area:  Girls Self-Esteem and Self-Empowerment
      
          The Center for Families                       Shreveport, LA
          Family of Humanity                            Hollywood, FL
          Figure Skating in Harlem                      New York, NY
          Francis Allen Institute of Teaching &         Lebanon, IN
          Thinking with Head & Heart, Inc.
          Lower Eastside Girls Club                     New York, NY
          New Hope Center, Inc.                         Gulfport, MS
          PowerPlay NYC, Inc.                           New York, NY
          Smart-Girl, Inc.                              Denver, CO
          Strong Women, Strong Girls, Inc.              Boston, MA
      
          Priority Area:  Health & Well-being of Children
      
          Affinity Films, Inc.                          Anchorage, AK
          Cheerful Givers                               Eagan, MN
          Community Services of Swain                   Bryson City, NC
          Discovery Arts                                Tustin, CA
          Fit 4 Free                                    Los Angeles, CA
          Friends of South Bay Juvenile                 Redondo Beach, CA
          Diversion
          Health Solutions 4 Life                       Albany, GA
          The Heart Touch Project                       Santa Monica, CA
          Impact Beyond, Inc.                           Chicago, IL
          Los Angeles Rod and Reel Club                 Manhattan Beach, CA
          Foundation
          Marathon Kids                                 Austin, TX
          MicheLee Puppets, Inc.                        Orlando, FL
          New York Society for Prevention of            New York, NY
          Cruelty to Children
          Pickens County Family Resource                Carrollton, AL
          Center
          Project for Neighborhood Aftercare            Nashville, TN
          Quiet Creek Herb Farm & School                Brookville, PA
          Country Living
          Smiling Kids                                  Southborough, MA
          Soccer in the Streets                         Atlanta, GA
          Time for Life Corporation                     West Hartford, CT
      
          Priority Area:  Literacy & Learning
      
          Behind the Book                               New York, NY
          Deaf and Hard of Hearing Educational          Los Angeles, CA
          Athletic Foundation
          DC Creative Writing Workshop                  Washington, DC
          Just Buffalo Literary Center, Inc.            Buffalo, NY
          Learning Together Family Literacy, Inc.       Holmen, WI
          Literacy Network of Greater Cincinnati        Cincinnati, OH
          Reading to Kids                               Los Angeles, CA
          Rolling Readers USA, Inc.                     San Diego, CA
          St. Anthony Community Center                  Dallas, TX