MGA ENTERTAINMENT AWARDED DVD GAMES LICENSE FROM SONY PICTURES CONSUMER PRODUCTS FOR JEOPARDY AND WHEEL OF FORTUNE

Los Angeles - September 19, 2006 -- MGA Entertainment, Inc. announced today that it has signed a licensing agreement with Sony Pictures Consumer Products to create DVD games based on the mega-hit shows Jeopardy! and Wheel of Fortune.

The three-year agreement gives MGA the DVD game rights to bring Jeopardy! America's favorite quiz show to retail beginning Spring 2007. Wheel of Fortune, the #1 game show in the history of syndicated television, will follow up the Jeopardy! DVD game in early 2008.

Under the license, MGA will utilize new and innovative technology to bring the Jeopardy! game experience to life for consumers, including the use of wireless buzzers, authentic graphics and traditional game play elements that audiences have come to love over the years. Also, supplemental Quiz Pack discs for the Jeopardy! DVD game will be available following the release of the base system.

"Jeopardy! and Wheel of Fortune are evergreen TV Game Shows," said Isaac Larian, CEO of MGA Entertainment. "We're grateful for the opportunity to bring these classic entertainment brands into every home as exciting, interactive DVD games to enjoy time after time."

"This product will offer a great way for fans of both shows to experience the excitement of playing the game at home with family and friends," said Mark Caplan, Vice President, Hardlines, Sony Pictures Consumer Products.

MGA Entertainment's DVD Games division recently released the $100,000 Pyramid DVD game (MSRP: $19.99), based on the well-known TV Game show from Sony Pictures Television. MGA continues to bring cutting-edge, quality products to the family game market utilizing proprietary technology.

About MGA Entertainment

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, Calif., manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. BRATZ was introduced in June 2001, and has since become one of the world's premiere toy lines and girls' lifestyle brands. BRATZ products are also noted for having won Family Fun magazine's Toy of the Year Award four years in a row. With over 400 licensees worldwide, BRATZ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories, interactive entertainment and so much more!

Please visit: www.mgae.com, www.bratz.com.

About Sony Pictures Consumer Products

Sony Pictures Consumer Products (SPCP), a Division of Columbia Tristar Consumer Marketing (CTCM), is based in Los Angeles and handles the merchandising and branding efforts for some of the most recognized properties in film and television.

Columbia Tristar Consumer Marketing is a division of Sony Pictures Entertainment (SPE). SPE is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.