EL SEGUNDO, Calif. -- October 2006 -- This fall, two global fashionistas - Hilary Duff and Barbie® doll - are teaming up under one "design house" to unveil Barbie® Fashions Designed by Hilary Duff dolls and fashions. Adding a fresh new style to the Barbie® brand's popular Fashion Fever™ line of doll apparel and accessories, the Barbie® Fashions Designed by Hilary Duff collection fuses classic styling with street fashion and showcases many of this season's must-have looks.

Joining the excitement of Los Angeles Fashion Week, Barbie® and stuff by hilary duff 'tween fashion label designer Hilary Duff today hosted a girls-only Fashion Show at Smashbox Studios in Los Angeles, where girls previewed the Barbie® Fashions Designed by Hilary Duff line on the runway and - with Hilary's help - styled Fashion Fever™ looks for their own Barbie® dolls.

Hilary has designed 11 different head-to-toe outfits under the Barbie® Fashions Designed by Hilary Duff label. The collection includes apparel and accessories that reflect Hilary's personal style and her favorite fashion picks for fall - including stripes, denim and faux fur and accessories in always-fashionable black. With both "sweet" and "rocker" styles, the fall collection offers looks that girls of all ages will love.

"It was really cool to work with Mattel's designers and my own team, using styles and themes inspired by my own stuff by hilary duff 'tween fashion label to create a fashion collection for Barbie®. I've always been a big fan of Barbie® - she's the most fashionable doll in the world and so many top fashion designers have designed for her. I'm thrilled to have the opportunity to lend my own ideas and design inspirations to Barbie® doll's look and I know girls are going to love it!" said Hilary.

"Barbie® and Hilary are the perfect design duo," said Jamie Wood, vice president, Barbie Marketing, Mattel Brands. "Not only are Barbie® and Hilary two of the most stylish entertainers, actors and fashion designers, but they also show girls that there are no limits to what they can do."

Like Barbie®, Hilary is a fashion and design phenomenon, having proven, brand-name success with her 'tween fashion label of affordable couture stuff by hilary duff (launched fall 2005), now at Wal-Mart, Kohl's, Claire's, Kmart, JC Penney and a dozen other retailers. Hilary's extensive travel around the world, keen eye for street fashion influences and regular runway show attendance - and the hosting of her own stuff by hilary duff fashion show - has evolved her personal sense of style and taste, helping her create trend-forward lines for mass and mid-tier retailers, specialty stores and many markets abroad.

Barbie® doll - continuing to reign as the No. 1 fashion themed doll in the U.S.1 - has also been in the fashion spotlight for decades, leveraging unparalleled sense of style to partner with the crème de la crème of fashion designers including Christian Dior, Versace, Giorgio Armani and Bagdley Mischka. Most recently, Barbie® connected with design superstars including Anna Sui, Judith Leiber, Paper Denim & Cloth and Tarina Tarantino in 2005 for the launch of Barbie™ Luxe, an adult collection of apparel and accessories much admired by celebrity and fashionista clientele.

Barbie® Fashions Designed by Hilary Duff

From the hottest styles in skirts and shirts to the trendiest patterns and designs, the Barbie® Fashions Designed by Hilary Duff collection includes:

• Barbie® Fashions Designed by Hilary Duff Fashion Fever™ Dolls - The dolls are offered in a variety of styles, for a suggested retail price of $9.99 each at retailers nationwide.
• Barbie® Fashions Designed by Hilary Duff Fashion Fever™ Closets - These fashion closets come in two styles - Rocker and Sweet - each including three different head-to-toe mix-and-match outfits. The closets retail for a suggested retail price of $9.99 each at retailers nationwide.
• Barbie® Fashions Designed by Hilary Duff Fashion Fever™ Mannequins - Head-to-toe looks for Barbie® doll displayed on a mannequin body form are offered in three different styles. The mannequins retail for a suggested retail price of $4.99 each at retailers nationwide.

About Hilary Duff

Hilary Duff is an internationally celebrated multi-platinum, chart-topping recording artist, concert performer, actress, designer, philanthropist and business woman. Hilary's recent world concert tour spanned the globe, with multi-city appearances in the U.S., Europe, Australia, Canada and Latin America. Hilary's latest CD Most Wanted was #1 for two consecutive weeks on the Billboard 200 music chart in the U.S., #1 for two consecutive weeks on the Canadian chart and also reached top-charting success in several other countries. Her new single "Play with Fire" was just released in conjunction with her new movie Material Girls and will be included on her forthcoming new Hollywood Records CD scheduled for release first quarter 2007 followed by a new tour spanning the globe. As a fashion designer, Hilary is actively involved with her design team in leading the design process to expand her fashion, beauty and home products business globally, including her 'tween fashion label stuff by hilary duff with its Fall collection now in over 7,500 stores, and soon its holiday collection including in the U.S. at Wal-Mart, Kohl's, Target, JC Penney and Sears among a dozen other retailers and abroad in Canada, Australia, New Zealand, the U.K., South Africa, France, Belgium and Austria, and other countries soon. Hilary's teen designer label hilary duff kicked off with the recent launch of Hilary's fragrance line Hilary designed and created for Elizabeth Arden, in department and specialty stores everywhere. For more information on Hilary Duff, please visit her website at www.hilaryduff.com and see Hilary's Fall and Holiday collection runway show and photo galleries of Hilary and her models.

About Mattel

Mattel, Inc., (NYSE:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 42 countries and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands - today and tomorrow.

MATTEL, BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. © 2006 Mattel, Inc. All Rights Reserved.

1 The NPD Group / Consumer Panel TrackSM; Jan-Jul 2006, Annual 2005, Annual 2004, Annual 2003; Fashion Themed Dolls/Figs Category, Properties

2 Based on a custom listing report derived from comScore Media Metrix, of Entertainment-Kids sites Girls 2-11 (July 2006), Barbie is ranked #4: (1) Disney.com (2,432,381 UV); (2) Disney Channel (2,247,573 UV); (3) Nick.com (1,155,236 UV); (4) Barbie.com (839,718 UV); (5) MyScene.com (779,636 UV).