Future Product to Include Expansion into Small Dolls and Feature Dolls

NEW YORK -- October 25, 2006 -- 4Kids Entertainment, the licensing and merchandising agent for Cabbage Patch Kids, and JAKKS Pacific, Inc., announced today Original Appalachian Artworks, Inc. has extended its contract with JAKKS' Play Along division for Cabbage Patch Kids dolls and accessories through 2010.

Owned by Original Appalachian Artworks, Inc., Cabbage Patch Kids have been a national phenomenon since 1983 with over 100 million "adopted" worldwide. The handmade soft-sculptured original Cabbage Patch Kids that continue to be the inspiration for this phenomenon since their creation in 1978 are available today exclusively at BabyLand General Hospital in Cleveland, Georgia and online at www.cabbagepatchkids.com.

With today's announcement, Xavier Roberts, creator of the Cabbage Patch Kids, said, "We are very pleased with the effort the team at Play Along continues to put into the development of our favorite brand. Their willingness to work with our company to achieve success has encouraged us to extend and expand our relationship through the 25th anniversary of Cabbage Patch Kids and beyond."

This year Play Along introduced Cabbage Patch Kids Newborns, infant-sized Cabbage Patch Kids dolls that come with accessories to create a realistic care-taking experience. Each comes with a unique birth certificate and adoption papers. The renewed agreement also covers line extensions including small doll and feature dolls.

"OAA and Play Along have enjoyed a long and successful relationship, and we are thrilled that we have renewed the Cabbage Patch Kids agreement," said Al Kahn, Chairman and CEO, 4Kids Entertainment. "Play Along has done a stellar job creating dolls that hold true to the qualities that make Cabbage Patch Kids a beloved and evergreen brand."

"We are delighted to continue to grow and nurture this truly timeless brand," said Jay Foreman, Co-President, Play Along. "Cabbage Patch Kids is one of the few toy brands that tie one generation to the next. What parent or grandparent doesn't have a memorable tale about how they got a 'kid' for their child back when they were first introduced? What young mom doesn't remember how happy they were to receive one as a child? Today's children share that special feeling about Cabbage Patch Kids with their parents and grandparents, and we are happy to be able to look far into the future with this great brand."

About Original Appalachian Artworks

Original Appalachian Artworks, Inc. (OAA), owner of the Cabbage Patch Kids brand, was founded in 1978 by Cabbage Patch Kids creator, Xavier Roberts. It is a privately held corporation located in Cleveland, Georgia. Headquarters to the world famous Cabbage Patch Kids brand and home to BabyLand General Hospital, one of Georgia's top tourist attractions, OAA manages a wide range of other projects while continuing to deliver hand-stitched, one-of-a-kind, soft-sculpture Cabbage Patch Kids. For more information, visit www.cabbagepatchkids.com.

About Play Along

Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including Cabbage Patch Kids®, Care Bears®, Doodle Bear®, Snugglers and the Classic Good Luck Trolls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along's products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along's products, visit www.playalongtoys.com.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ:JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.

About 4Kids Entertainment

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE:KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly-owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; media planning and buying; and Web site development. For further information, please visit the Company's website at www.4KidsEntertainment.com.