As Holiday Shopping Hits Five Day Frenzy, Toys 'R' Us Stocks Shelves with New Toys From 2007 Line-Up
The World's Greatest Toy Store Offers Sneak Preview of Dozens of New Toys to Help Last-Minute Shoppers Find the Perfect Gift for Christmas Morning
WAYNE, N.J., Dec. 20, 2006 -- In a move designed to help last-minute shoppers find new and unique toys that will elicit big smiles on Christmas morning, Toys "R" Us stores nationwide have begun to introduce dozens of toys from the 2007 new release line-up. This sneak peek at Toys "R" Us provides customers with a preview of the exciting selection of toys that will be featured at The World's Greatest Toy Store in the year ahead -- but are available for holiday giving right now.
"This first-to-market initiative provides our customers with more reasons to shop at Toys "R" Us this holiday season," said Ron Boire, President, Toys "R" Us, U.S. "As THE toy authority, we have the unique opportunity to help parents be heroes on Christmas morning -- whether surprising the Lego collector in the family, who can be the first on the block to have the latest Aqua Raiders set, or the High School Musical fan, who will flip over the new role play game that none of her friends have seen."
Below are examples of some of the many hot, new toys for 2007 appearing on shelves this week at the company's 587 U.S. toy stores:
For the Future Architect:
Aqua Raiders line including Deep Sea Treasure Hunter or Lobster Strike from Lego®
Double Ferris Wheel™ from K'NEX®
For the Fashion Doll Lover:
My Scene™ Juicy Bling™ Kennedy™, Chelsea® or Madison® from Mattel®
Red Carpet Glam™ Hilary Duff from Mattel®
For Game Time With Friends and Family:
American Idol™ Double Dance Challenge from Moose Mountain Toymakers
High School Musical Mystery Date™ from Hasbro® Games
Monopoly®: The Mega Edition from Parker Brothers®
Operation®: Spider-Man Origins Edition from Hasbro® Games
For the Rock Star:
Breaker Electric Guitar from First Act™
For the Little Ones:
Little People® Baby Dinoland™ from Fisher-Price®
Little People® Shop 'n Learn Market™ from Fisher-Price®
For the Undercover Hero:
Power Rangers Operation Overdrive™ line including Triple Zord from Bandai®
For Girls That Just Want to Have FUN!
My Scene™ Roller Girls R/C from Mattel®
Pixel Pets™ Secret Life of Pets™ from Mattel®
Polly Pocket™ Quik-Clik™ Car Cool Drive-Thru from Mattel®
To accommodate holiday shoppers, Toys "R" Us stores across the country currently offer extended hours -- opening at 8am and remaining open until midnight through Friday, December 22, and opening at 7am through midnight on Saturday, December 23. All stores will open at 8am and close at 6pm on Christmas Eve.
About Toys "R" Us, Inc.
Toys "R" Us is the world's leading specialty toy retailer. Currently it sells merchandise through more than 1,500 stores, including 587 stores in the U.S. and 669 international toy stores, including licensed and franchise stores as well as through its Internet site at www.toysrus.com. Babies "R" Us is the largest baby product specialty store chain in the world and a leader in the juvenile industry, and sells merchandise through 248 stores in the U.S. as well as on the Internet at www.babiesrus.com.