RUBIE'S IS GRANTED THE BRATZ™ COSTUMES LICENSE BY MGA ENTERTAINMENT

NEW YORK - January 17th, 2007 - Rubie's Costume Co., Inc. has been granted the rights to produce costumes and costume accessories based on the world's hottest fashion doll line, BRATZ™!

"We have wanted to partner with Rubie's as our Halloween costume partner since the launch of BRATZ™. They are the most creative and exciting company in the business," said MGA Entertainment CEO Isaac Larian. "The passion for their products is second to none."

"Rubie's is thrilled that MGA Entertainment has given us the opportunity to be the licensee of BRATZ™," indicates Howard Beige, Executive Vice President of Rubie's Sales. "Rubie's has embraced the challenge and created a dynamic new line of costumes and accessories that have the same 'Passion for Fashion' and modern attitude of the hottest selling fashion doll line in the country."

Over 125 million BRATZ™ dolls have been sold worldwide since being introduced in June 2001. Rubie's will produce a complete line of kids and tween costumes and costume accessories based BRATZ™ including wigs, jewelry and make-up kits.

About Rubie's Costume Company, Inc.
Rubie's Costume Company, Inc. is a 56 year old family owned and operated company based in Richmond Hill, New York and Melville, Long Island, specializing in the creation, design, manufacturing and sale of costumes, make-up, wigs, masks, hats and accessory items. Rubie's is the largest Halloween products company in the world. Rubie's lines are sold to mass merchandisers, drug store chains, supermarket chains, variety stores and party goods stores located throughout the United States as well as in Canada, Europe, Latin America, Australia and Asia. Rubie's line features many licensed products including: Shrek the Third™, Harry Potter™, High School Musical™, Bratz™ The Burger King™, Friday the 13th™, Superman™, The Batman™, Dog the Bounty Hunter™, The Wizard of OZ™ and many, many others. Please visit: www.rubies.com

About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes such brands as the award-winning Bratz™, Bratz Babyz ™, Bratz Kidz™, Lil' Bratz™, Yummi-land™, Storytime Collection™, Rescue Pets™, Miuchiz™, Zapf Creation™ and the newly acquired Little Tikes™ brand. For more information please visit: www.mgae.com www.bratz.com www.littletikes.com