Wild Republic Goes Medieval with MagnaMorphs™ Line
New York, NY - (January 22, 2007) - Wild Republic's MagnaMorphs™ are getting a Medieval makeover as an extension to its successful mix n' match nature theme playsets.
The new Medieval MagnaMorphs™, which will be unveiled at Toy Fair 2007, feature three new playsets with various knights, archers, and dragons, and all the accessories of the period. The new playsets follow-up on the award-winning educational and creative Wild Republic line of MagnaMorph animal playsets and offer the same completely interchangeable magnetic body parts as all of the rest of the MagnaMorphs line. Imagination is the only limit when it comes to the wild "morphing" of millions of combinations of parts.
The Medieval MagnaMorphs will be a new edition to the company's new major interactive point-of-purchase in-store retail activity centers for children. As part of the company's expansion into new retail outlets, FAO Schwarz has been the testing ground for the Wild Republic MagnaMorph assembly pit sections.
Kim Hammeren, Director of Marketing for Wild Republic, said. "Children have a great time assembling the MagnaMorphs correctly and then switching out body parts over and over again. Our new retail activity centers are ideal for children of all ages to try it and take home the MagnaMorph they've created."
The toys, (MSRP $9.99 - $14.99, for ages 3 and up), offer a unique way to challenge a child's imagination through building and creative play. MagnaMorphs join a list of other unique and successful Wild Republic toys, including the famous hanging plush monkeys, stretcheez, Cuddlekins, Blanket Pillow Buddies, Audubon Birds, Paws & Claws domestic animal toys, Know & Grow development toys, adventure box sets, wooden puzzles, wind-ups, wall walkers, and puppets, among other items.
Wild Republic, the nature toy brand of K&M International, Inc., is a preeminent brand of action-driven, nature-themed toys designed to spark a child's imagination and educate about the wonders of the wild through creative play. K&M International, Inc., headquartered in Twinsburg, Ohio, near Cleveland, is the leading provider of nature-themed toys to the specialty toy and gift markets. The brands' consumer Web site is located at www.wildrepublic.com.