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DST: Battlestar Galactica Action Figures & Ships

BATTLESTAR GALACTICA ACTION FIGURES JUMP INTO DIAMOND SELECT TOYS TERRITORY

JANUARY 23, 2007 - Diamond Select Toys & Collectibles, LLC (DST) is proud to announce a licensing agreement with Universal Studios Consumer Products Group to manufacture action figures and ships based on the SCI FI Channel hit original series, Battlestar Galactica. Reimagined by Ronald D. Moore, Battlestar Galactica tells the story of the last survivors of mankind and their quest to escape the murderous Cylons in their search for the mythical 13th Colony, Earth.

"With Battlestar Galactica, it was an incredibly easy decision to make," said Diamond Select Toys Marketing and Sales Supervisor, Michael Leavey. "We quickly added it to our library of properties and, as with our Star Trek and Stargate lines, we immediately began building a whole universe of Galactica products."

Battlestar Galactica premiered as a mini-series in 2003 to rave reviews from both critics and fans of the classic property, setting viewership records for the SCI FI Channel. Leaving much of traditional science fiction behind, the new Battlestar Galactica instead focused on character-driven conflicts and the series' epic storytelling style as viewers followed the triumphs and hardships of the Colonial Fleet. Having received the prestigious American Film Institute's honorific "TV Program of the Year" for the second consecutive year, the stellar drama returns to the SCI FI Channel on January 21, 2007 in a new timeslot; Sunday evenings at 10:00 pm EST.

In addition to the riveting plots and special effects, Battlestar Galactica features an incredibly diverse cast of characters portrayed by a mix of seasoned veterans and Hollywood newcomers. Accomplished actors Edward James Olmos and Mary McDonnell provide the necessary leadership as Admiral Adama and President Roslin, with a sizable supporting cast featuring the talents of Katee Sackhoff, Jamie Bamber, James Callis, Tricia Helfer and Grace Park. With guest stars like Lucy Lawless, Dean Stockwell and Battlestar Galactica veteran Richard Hatch, this impressive cast steals the show and delivers rock-solid performances week after week.

This new licensing agreement expands upon Art Asylum's previous arrangement to produce Minimates, resin statues and busts based on the red hot sci-fi franchise. With sculpts already well underway, DST plans to release the first action figure assortment this summer. The debut series will feature several key characters from the smash-hit series, including the seductive Six. Specific product announcements, as well as timetables for their release dates, will be featured in future Diamond Select Toys communications, and at the upcoming International Toy Fair.

ABOUT BATTLESTAR GALACTICA
Battlestar Galactica is the gripping saga of humanity's last remnants and their struggle to find a new home while fleeing from their deadly Cylon enemies. Redefining the space opera with its gritty realism, Galactica has distinguished itself by the intensity and present day relevance of its stories and the command performances of its ensemble cast. The series confronts everything from religion, politics and sex, to what it really means to be "human."

The series assumes a new date and time - Sundays at 10:00 p.m. - when the second half of Season 3 premiered on January 21.

Battlestar Galactica is from NBC Universal Television Studio.

ABOUT DIAMOND SELECT TOYS AND COLLECTIBLES, LLC
Diamond Select Toys and Collectibles, LLC was founded in 1999 by sister company Diamond Comic Distributors, Inc. Envisioned to create unique and exciting collectibles for children and adults alike, the company has licensed a variety of pop culture properties to be turned into merchandise. With partners such as Marvel Enterprises, Capcom, Twentieth Century Fox, Hasbro and MGM, Diamond Select Toys and Collectibles produces a large range of products based on a wide variety of properties, and is headquartered in Timonium, MD. For more information, visit www.diamondselecttoys.com.

ABOUT SCI FI CHANNEL
SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 86 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

ABOUT UNIVERSAL STUDIOS CONSUMER PRODUCTS GROUP
Universal Studios Consumer Products Group (USCPG) is responsible for global licensing and retail strategies as well as building brand recognition of the extensive catalogue of NBC Universal properties. Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

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