PixFusion to Create Personalized Video for Children - 'Winter Adventures: I Can Do Anything!'

NEW YORK -- Jan. 30, 2007 -- PixFusion, creator of personalized, branded video products, and American Greetings Properties are pleased to announce the signing of a multi-year licensing agreement to use the Care Bears images for a personalized video. Under terms of the agreement, PixFusion will use its patented technology to digitally insert a child's photograph into the Care Bears' Winter Adventures: I Can Do Anything video. The agreement was brokered by The Joester Loria Group, American Greetings' exclusive worldwide licensing agent for Care Bears.

Since the re-launch of this classic property in 2002, Care Bears have quickly become America's Favorite Bears. 2007 marks the 25th anniversary of this beloved brand. Care Bears have brought their message of caring and sharing to millions of children and adults and now a new generation of children has discovered Care Bears. Today's parents, the generation that grew up with Care Bears, are now turning to Care Bears to help teach their children about emotions and sharing their feelings.

"As Care Bears celebrate their 25th anniversary in 2007, parents who grew up with Care Bears will be able to give their child the extraordinary opportunity to join America's favorite bears in a Care Bear Video," said Debra Joester, President, The Joester Loria Group.

The Care Bears' Winter Adventures: I Can Do Anything is available through PixFusion's Kideo brand Web site (http://www.kideo.com), joining current licensed titles such as Spider-Man, Dora the Explorer and Arthur, in which a child's image is inserted into the video using PixFusion's technology. Not only do the characters interact with the child, but they also speak to the child by name. In the first offering of Care Bears' Winter Adventures: I Can Do Anything a child learns how to overcome his or her fears by skiing, sledding, and skating through winter terrain.

"By pairing up with characters as recognizable and trusted as Care Bears we will heighten our brand awareness and improve our current product line," said Marc E. Jaffe, CEO, PixFusion. "Winter Adventures: I Can Do Anything will not only provide entertainment value, but also educational value."

"PixFusion's innovative technology will give children everywhere the chance to star in their own Care Bears video," says Tamra Knepfer, Senior Vice President, American Greetings Properties. "In Winter Adventures: I Can Do Anything, kids will have the opportunity be a part of exciting Care-a-lot adventures along side some of their favorite characters."

About PixFusion LLC

PixFusion LLC (http://www.pixfusion.com), established in 2001 with offices in both New York City and Palm Beach, Florida, creates personalized branded video products and services and uses its patented technology to automate the production of its finished products. PixFusion, recently awarded an iParenting Media Award, has proprietary content agreements and is continuing to expand its distribution networks to offer its personalized products direct to consumers and through retailers, manufacturers and other indirect channels. The company has commercialized children video products through its Kideo brand (http://www.kideo.com), a successful enterprise selling DVD videos to parents and grandparents of children ages one to seven. Kideo's existing content is licensed from some of the most prominent and respected pre-school brands including Dora the Explorer and Arthur. In addition to its consumer entertainment division, PixFusion has also entered into several licenses of its proprietary intellectual property platform based on the strength of its long standing patent portfolio.

About The Care Bears

When introduced by American Greetings in 1982, the Care Bears property was truly ahead of its time in that it created a personalized play experience through unique characters that helped teach kids about the importance of caring for others and sharing special feelings. Led by Cheer Bear, Tenderheart Bear, Share Bear and other unforgettable characters, the Care Bears truly connected with children and families the world over. In 2002, the instantly recognizable Care Bears made a grand exit from hibernation and grabbed national headlines by sparking consumer frenzy with a new generation of kids and teens, as well as parents who originally grew up with the cuddly characters. Since their reintroduction in 2002, the Care Bears have clearly demonstrated their appeal as a true classic, evergreen property and continue their sharing mission with new activities and programs in 2006 and beyond.