- Hunt for gold C-3PO and Star Wars moviemaking contest fete LEGO Group's first and most successful license

AMERICAN INTERNATIONAL TOY FAIR, NEW YORK (February 10, 2007) - A nationwide hunt for a special golden LEGO® C-3PO and a LEGO Star Wars™ MovieMaking contest will help LEGO Systems celebrate the 30th anniversary of the Star Wars Saga, it was announced at a VIP bash for collector media held Saturday, February 10, at the Westin Times Square.

LEGO Brand Retail also unveiled its exclusive Ultimate Collector LEGO Star Wars Millennium Falcon™ - the largest LEGO model ever made available to consumers, now available for pre-order on LEGOshop.com.

Star Wars was the first license for the LEGO Group and remains its most successful line of licensed toys.

"These are the Droids You're Looking For" Promotion
The hunt is on as LEGO Star Wars fans search for never-before-produced, special-edition metallic gold C-3PO minifigures. For a limited time, 10,000 gold droids will be randomly inserted into select 2007 LEGO Star Wars sets. Collectors who find the gold C-3PO will be entered to win a special prize pack. The LEGO Star Wars sets containing the golden C-3POs will begin appearing on shelves in early June.

"A special edition metallic gold minifigure, especially of an iconic character like C-3PO, will appeal to collectors of all ages, making it a perfect way to commemorate the 30th anniversary of the Star Wars franchise," said Michael Pratt, brand manager, LEGO Systems, Inc.

LEGO Star Wars MovieMaking Contest
Building on the popularity of short LEGO Star Wars movies like "Han Solo Affair" and the Cartoon Network exclusive, "Revenge of the Brick", LEGO Systems invites LEGO and Star Wars fans alike to try their hand at filmmaking for a chance to win the ultimate LEGO Star Wars prize pack and publication of their film.

This June and July, budding directors can enter their 3-minute movies in three age categories: 10 and under, 11-16 and 17+. Films will be judged for creativity and content, and finalists will be posted in August on starwars.lego.com, where the community will vote to determine the winner, to be announced in September.

"Putting the storytelling power of the Force into the hands of the fans who love LEGO and Star Wars the most is a great way to celebrate an important Star Wars milestone," said Pratt. "For years, we have been developing LEGO Star Wars story shorts, starring our collectible minifigures, like the comics for the LEGO Club magazine and our recent short films, so the 30th Anniversary year is a perfect time to see what stories the community will tell."

Products Celebrating Six Episodes
This year's LEGO Star Wars collection features nine new building sets that represent characters, scenes and vehicles from every Star Wars episode.

Available Now:
7654 Droids™ Battle Pack ($9.99) and 7655 Clone Trooper™ Battle Pack ($9.99) are the perfect way to build and recreate some of the best known Star Wars battles. 7657 AT-ST™ and 7656 General Grievous' Starfighter™ (both $19.99) deliver collectible figures and cool functionality. 7600 Naboo N-1 Starfighter™ with Vulture Droid™ ($29.99) and 7658 Y-wing Fighter™ ($39.99) represent highly iconic models with authentic detail and functionality.

Available in August:
LEGO builders get ready to take on the Sith with 7661 Jedi Starfighter with Hyperdrive™ Booster Ring ($49.99), featuring flick-fire action and the first-ever Kit Fisto™ minifigure. The Trade Federation rolls into battle with the new 7662 MTT™ ($99.99), loaded with 16 Battle Droids, 2 red security Battle Droids, 2 blue pilot Battle Droids and a Destroyer Droid, plus hidden carrier vehicle and authentic functionality.

Products are on display at Booth #1621 at the Jacob Javits Convention Center during the annual American International Toy Fair in New York February 11-14.

Since its 1999 launch, more than 140 LEGO Star Wars sets have been developed and sold, offering replicas of more than 60 vehicles and spacecraft and LEGO minifigure versions of over 80 characters and droids from all six episodes.

For more information and news, visit http://www.starwars.lego.com and http://www.starwars.com.

About LEGO Systems

LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world's leading manufacturers of creatively educational play materials for children. The company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." Visit the virtual LEGO world at http://www.LEGO.com.

LEGO and the LEGO logo are trademarks of the LEGO Group. © 2007 The LEGO Group.

© 2007 Lucasfilm Ltd. & TM. All rights reserved. Used under authorization.