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PEEPS® Brand Licensed Products Keep Spring in the Air
BETHLEHEM, Pa., April 10, 2007 -- Just Born, Inc., makers of PEEPS® Brand marshmallow candies, is excited by the demand from retailers and fans for its continuously expanding line of officially licensed PEEPS® Brand merchandise.
Kathy Bassininski, Brand Director of PEEPS®, commented, "PEEPS® fans have an emotional attachment to the brand, illustrated by our strong sales and the size of our PEEPS® Fan Club. Beyond the obvious enjoyment they derive from eating PEEPS®, fans are thrilled to be able to connect with the brand throughout the year with products that feature the PEEPS® Brand. Our extensive range of licensed PEEPS® Brand products continues to grow."
New Licensed Products Available For 2007: - A great new collection of novelty toys and activities from Radco
- Foam craft kits for all seasons from Darice
- An exciting new line of plush from Commonwealth Toy
- Slippers from Ashko Group
- Socks and Junior loungewear from SBH Intimates
- Infant toys and feeding sets, rattles and teethers, and infant accessories from ABC Development
- New Junior Apparel from Jerry Leigh, Ripple Junction, Trau & Loevner, and NJ Croce
- New Men's Apparel from Ripple Junction and Trau & Loevner
- New Kids Apparel from Star Ride Kids
- New line of Kids Sleepwear from Dream Apparel
- New line of Easter Baskets from Megatoys
- New Halloween Costumes for infants, kids, and adults from Rasta Imposta
- New Novelty Candy (Jumbo egg filled with candy and stickers) from Flix
- New series of Coloring & Activity Books from Simon & Schuster
- New line of cosmetics from Lotta Luv
- Kitchen Textiles from Notra
PEEPS® brand licensed products are available nationwide in a variety of leading retail chains including grocery, drug, mass merchandisers, dollar stores, craft stores, and department stores. While many of the items are distributed seasonally, a number of them are available year-round, especially in the apparel category.
Just Born, Inc.
Just Born, Inc., is a privately owned company founded in 1923 and located in Bethlehem, PA. Just Born also makes MiKE AND IKE® Brand Chewy Fruit Flavored Candies, HOT TAMALES® Brand Chewy Cinnamon and Mint Flavored Candies, ZOURS® Brand Chewy Sour Candies, PEANUT CHEWS® Brand Candies, and TEENEE BEANEE® Brand Jellybeans. The company employs over 560 associates and markets its candy in over 50 countries. For more information, fans can visit http://www.marshmallowpeeps.com.
  
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