Marvel-Themed Crocs Footwear
|
Crocs announced a similar license with DC back in February.
Crocs, Inc. in License Agreement with Marvel
Crocs™ Footwear to Hit the Streets Featuring Marvel Universe Super Heroes
NIWOT, Colo. -- May. 15, 2007 -- Crocs, Inc. today announced that it has entered into a licensing agreement with Marvel Entertainment, Inc. to produce Crocs™ footwear and Jibbitz™ charms featuring characters ripped from the pages of Marvel's comic books including Captain America, The Fantastic Four, The Incredible Hulk, Spider-Man, and The X-Men.
Ron Snyder, CEO of Crocs, stated: "Marvel has created some of the best known Super Heroes and Super Villains of all time, many of which have been introduced to a younger, broader audience through major motion picture releases. We are committed to capitalizing on the growing popularity of our brands and Marvel's iconic characters through the creation of a line of products that will ring true with comic book enthusiasts and movie buffs alike."
The new line of Jibbitz™ charms will be available at select U.S. & Canadian retail locations in summer 2007 while the new line of Crocs™ footwear will debut later in the year.
About Crocs, Inc:
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand.
All Crocs™ brand shoes feature Crocs' proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.
In 2006, the company acquired Jibbitz LLC, a unique accessory brand with colorful snap-on products specifically suited for Crocs™ shoes. Today, more than 1,100 Jibbitz designs are available to consumers for personalizing and customizing their Crocs™ footwear.
Crocs™ shoes are sold in more than 80 countries and come in a wide array of colors and styles. Please visit http://www.crocs.com for additional information.
About Marvel Entertainment, Inc.
With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. More information about Marvel can be found on the company's World Wide Web site, which is located at http://www.marvel.com.
Marvel and all related Marvel characters are (C) and trademarks of Marvel Characters, Inc., and are used with permission. Copyright (C) 2007 Marvel Characters, Inc. All rights reserved. http://www.marvel.com. Super Hero(es) and Super Villains are co-owned registered trademarks.
|