NEW YORK, June 19, 2007 -- The LEGO Group, world's leading construction toy manufacturer, is signing new licensees and expanding relationships with current partners to bring some of its hottest properties - including BIONICLE®, EXO-FORCE® and the classic LEGO® brand - to life through high-quality branded merchandise in relevant children's categories.

Highlights for 2007 include a debut in the children's furniture category through partnership with InCap Ltd. Furniture, expansion of apparel options with Soul Industry, expansion of the food category with Kellogg's and more blockbuster video games success with TT Games.

Furniture

A new partnership with Finnish manufacturer InCap Ltd. Furniture, creates an exciting line of ready-to-assemble wooden children's furniture. Play tables, playboxes, shelves, small stools and storage chests - all in bright primary colors featuring iconic LEGO studs - debuted at the Cologne International Furniture Fair, where it was nominated for the 2007 Innovation Award. The line will be available exclusively on LEGO.com beginning in fall 2007 and will then expand to mass retail in the US market beginning in spring 2008.

Clothing

Trend apparel leader Soul Industry is producing two lines of LEGO clothing. The "Brick N Click" line, for boys ages 3-5, is designed to allow children to put together their own outfits by simply matching each piece of clothing by following the red, yellow or blue LEGO brick label. Yellow label shirt and pants are a great fit, while yellow label shirt and blue label pants may draw a frown from mom. The second line, for boys ages 6-9, offers a more stylized, sophisticated collection, merging the iconic LEGO look with the latest trends. Both lines can be found in boutique and specialty stores, beginning fall 2007.

Food

The 2006 launch of LEGO brick-shaped EGGO waffles with Kellogg's led to overwhelming consumer response and sales well beyond expectations, driving expansion of the partnership into the fruit snack category. LEGO brick shaped fruit snacks are now available nationally in grocery stores and discount merchandise retailers, already driving sales beyond expectations.

Video Games

The phenomenal success of LEGO Star Wars™: The Video Game and its 2006 sequel LEGO Star Wars™: The Original Trilogy, both of which were ranked in the top 10 overall best-selling games of 2006, lays the groundwork for expanded partnership with TT Games to develop LEGO properties in gaming. TT

Games & Lucasarts plan to follow the successful 2006 launch with a LEGO Star Wars special edition version later this year.

Warner Bros. Interactive Entertainment and TT Games will create LEGO Batman™, set to launch in fall of 2008. The game will feature all of the characters from the LEGO Batman construction sets, plus a few new additions. Gamers will have the ability to roam the streets of LEGO Gotham City as Batman™ or Robin, and even take control of the villains while manipulating gadgets and building and operating fantastic vehicles in one- or two-person cooperative gameplay. The game is slated to be available on multiple platforms.

The LEGO brand's reputation for quality, creativity and fun, its 98% global brand awareness among families with children and renewed strength and momentum with U.S. consumers continues to deliver strong success to global and regional licensing partners across categories including: publishing, apparel, footwear, bags, watches/clocks, pens, party goods, cake decor, puzzles/board games, electronic toys, bedding, costumes, personal care, video games, food and furnishings.

"Classics are hot right now and the LEGO Brand plays right into that trend," says Stephanie Lawrence, director partnership and alliance management for the LEGO Group. "Last year's resurgence of the classic LEGO brand and core themes like CITY and Creator bolster tried and true brands that put creativity and fun front and center and make it easy for partners to expand the idea into other categories."