|
KB Kids Announces Promotional Partnership With EddieBauerKids.com
|
 KBkids.com and Eddie Bauer Kids today announced a new promotional partnership designed to coincide with the launch of the new eddiebauerkids.com Web site. When Eddie Bauer Kids customers sign up to ``Enter to Win a Prize a Day,'' they'll have a chance to win a KB Toys/KBkids.com Gift Card worth $50. KBkids.com will give away one $50 Gift Card every day through November 23rd, 2000. Winners can use their Gift Card to purchase toys, video games, software or any other product at KBkids.com and at more than 1,300 KB Toys stores nationwide.Both KBkids.com and eddiebauerkids.com will feature links on their home pages designed to drive customers between the two sites. ``We're very excited to be launching Eddie Bauer Kids and to be doing a promotional event with a great company like KBkids.com,'' said Andre Cabrera, marketing manager for Eddie Bauer. ``We think this promotion will be a great way for us to reach out to the large KBkids customer base and let them know that the Eddie Bauer Kids Web site is up and running.'' eddiebauerkids.com marks the first time the specialty retailer has launched a new business exclusively online. Both KBkids.com and eddiebauerkids.com will promote the ``Enter to Win a Prize a Day'' contest on their Web sites and in KB Toys and Eddie Bauer stores. ``This is a unique opportunity for two premier retailers that have a strong offline presence to drive traffic between Web sites,'' said Scott K. Wilder, Vice President of Product Development for KBkids.com. ``We see our businesses as complementary, and we're glad to welcome Eddie Bauer Kids to the Internet.''  Customers at KB Toys and Eddie Bauer retail stores will see signs and banners promoting the giveaway. In addition, Eddie Bauer Kids will advertise the ``Enter to Win a Prize a Day'' campaign in magazines including: Family Fun, Disney, Family PC and Working Mother. Each site will let customers know about the giveaway through customer e-mails and order inserts.
KBkids.com (www.kbkids.com; AOL keyword: kbkids) is an affiliate of Consolidated Stores Corporation, the operator of more than 1,300 KB Toys stores nationwide. KBkids.com combines the speed of the Internet with the convenience of returns at any KB Toys store. The Wall Street Journal ranked KBkids.com ``best overall'' Internet toy retailer and Media Metrix named KBkids.com 12th most-visited e-commerce site during the 1999 holiday shopping season. KBkids.com offers thousands of toys, collectible toys, video games and software titles at great prices. Eddie Bauer, Inc. offers distinctive clothing, accessories and home furnishings for today's active, casual lifestyle through its two retailing concepts: Eddie Bauer� and Eddie Bauer Home™. In its 80-year history, Eddie Bauer has evolved from a single store in Seattle to a tri-channel, international company with more than 580 stores, 110 million catalogs and online Web sites: eddiebauer.com, eddiebauerhome.com, eboutlet.com and eddiebauerkids.com. Eddie Bauer operates stores in the U.S. and Canada, and through joint venture partnerships in Germany and Japan. SOURCE: KBkids.com [Posted 10/20/2000]
  
|
