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Bears Rule Fur School Instant Win Game

Bears Rule Fur School Instant Win Game -- You Could Win a Visit to Your School from Build-A-Bear Workshop® On Tour!

ST. LOUIS -- July 31, 2007 -- Just in time for back-to-school, Build-A-Bear Workshop® is kicking off the Bears Rule Fur School Instant Win Game by offering Guests a chance to win a visit to their school from Build-A-Bear Workshop On Tour � the bright yellow, teddy bear themed 53-foot tractor trailer mobile store � for them and 500 friends, or one of many other prizes including Cali Gear™ wristbands by SKECHERS®, Collectibear® pins and more!

"With the end of summer vacation comes the anticipation of returning to school," said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. "Bears Rule Fur School is a fun contest that offers our Guests a chance to win some cool prizes and even a visit to their school from Build-A-Bear Workshop On Tour."

Guests will receive an instant win game piece attached to the August in-store calendar at participating Build-A-Bear Workshop locations from July 20 � August 23, while supplies last. Guests can reveal if the game piece is a winner with an in-store decoder at participating Build-A-Bear Workshop stores from August 6 � September 7. The contest is open to legal residents of the United States, Puerto Rico and Canada. Many will enter, few will win. Certain other restrictions apply. Full contest rules can be found at Build-A-Bear Workshop stores and online at www.buildabear.com.

Prizes include:

  • Grand Prize: Visit from Build-A-Bear Workshop On Tour to their school to make bears for the winner and up to 500 friends.
  • Cali Gear™ wristbands by SKECHERS®;
  • Build-A-Bear Workshop On Tour Collectibear® pins;
  • Build-A-Bear Workshop song downloads;
  • Build-A-Party® cele-bear-ations; and
  • Free Furry Friends.

The contest is part of year-long activities in cele-bear-ation of the 10th Birthday of Build-A-Bear Workshop. Throughout 2007, The Year of Friendship, Build-A-Bear Workshop will be participating in many charitable giving programs including the building of 10 playgrounds and planting of tens of thousands of trees in barren communities through The National Arbor Day Foundation.

BUILD-A-BEAR WORKSHOP® BEARS RULE FUR SCHOOL CONTEST

NO PURCHASE NECESSARY. Purchase will not increase your chance of winning. Void where prohibited. Open to legal residents of the United States, Puerto Rico and Canada. Official Game Pieces available July 20 � August 23, 2007 (while supplies last) at participating Build-A-Bear Workshop® stores. In-store prize claims begin on August 6 and must be redeemed by September 7, 2007. Mail-in claims must be postmarked by September 10, 2007 and received by September 17, 2007. On-line Build-A-Bear Workshop song download prizes must be redeemed by October 1, 2008. If potential winner is Canadian, he/she must correctly answer a skill-testing question. For details see rules posted in-store or visit www.buildabear.com.

Sponsor: Build-A-Bear Workshop, Inc. 1954 Innerbelt Business Center Drive, St. Louis, MO 63114-5760, USA.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc., is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 290 stores in the United States, Canada, the United Kingdom and Ireland. The addition of franchise stores in Europe, Asia, Africa and Australia make Build-A-Bear Workshop the leader in interactive retail. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made® stores, where Guests can make their own doll friends. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $437 million in fiscal 2006. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

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