UPPER DECK LAUNCHES NEW 'SUBCASTS' LINE FEATURING A LIMITED-EDITION 'SPIDER-MAN' COLLECTIBLE FIGURE

Upper Deck's SubCast Version of the Famous Webslinger is Available For Purchase Online

CARLSBAD, Calif. (August 28, 2007) - After having his likeness portrayed in virtually every medium imaginable, Upper Deck -- in association with designers TWEEQiM Design Studio -- is giving a makeover to the famous comic icon, Spider-Man, with the new SubCasts designer collectibles. Available worldwide beginning today, the limited-edition Spider-Man SubCasts will be available for purchase at the Upper Deck store online at www.upperdeckstore.com.

"Being fans of the designer toy movement, Upper Deck wanted to take our existing Marvel figure license and push the boundaries of each character's design to bring a new look and attitude to each figure," said Dave Sanders, Upper Deck Action Figure Product Manager. "TWEEQiM has done a remarkable job in designing a look that appeals to both comic fans looking for a new take on favorite characters, as well as collectors of designer figurines."

Going beyond the traditional realm of comic styles, the design for the Spider-Man figure is far from the web-slinging Spider-Man toy and figurine designs that have been produced numerous times over the years. The uniquely-designed webcrawler collectible features the Spidey with an oversized comic stylized head with drastically curved shoulders. Additionally, each collectible is individually hand numbered on the bottom, with an overall run size on the figure at 2,000 pieces. TWEEQiM's concept art wraps the figure's box, highlighted with silver foil treatments on Spidey's eyes and the SubCasts logo, making the box itself a collectible work of art.

Following Spider-Man's main launch this month, Upper Deck's SubCasts line will feature Marvel's Iron Man™ in October and Ghost Rider™ in December. Additional characters, including Captain America™, Wolverine™, and Hulk™, will be released throughout 2008.

Each collectible figure will be available at www.UpperDeckStore.com beginning today, as well as at various comic and hobby stores. More information on the line can be found at www.SubCasts.com, a complete site dedicated to providing collectors with a behind the scenes look at the figures, and www.MySpace.com/SubCasts, the official community space for the figures.

About the Upper Deck Company

Founded in 1988, The Upper Deck Co. is a premier global sports and entertainment-publishing company that delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. For more information on Upper Deck and its products, please visit www.upperdeck.com or www.upperdeckstore.com.

About TWEEQiM Design Studios

TWEEQiM Creative Lab is the Portland Oregon based design team of husband and wife artists miQ (mike) Willmott and Thuy (Twee) Phan-Willmott. Recent transplants from Los Angeles California, miQ and Thuy moved to Portland to start their design business and focus all of their creative energy on developing fresh working relationships through their design work, as well as their own personal artwork. As a design team, TWEEQiM focuses on graphic design, illustration, character design, customization/fabrication and fine art.