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Toys'R'Us 2007 Hot Toy List

Toys'R'Us Announces Hot Toy List for 2007 Holiday Season

The Toy Authority Unveils 36 New Toys Guaranteed to Top Christmas Wish Lists, Including the Best of the Best - the 'Fabulous 15'

WAYNE, N.J., Sept. 27, 2007 -- A sure sign that the holiday shopping season is rapidly approaching, today Toys"R"Us announced its Hot Toy list, representing the company's predictions for the season's biggest hits. The list features 36 new toys that are sure to delight and awe kids across the country this Christmas. Carefully selected after a comprehensive review process, items on the list are organized by age from Baby's First Christmas to Big Kids, and are a starting point to help parents find the perfect gift for their child this holiday season. From the overall list, the "Fabulous 15" were selected, representing the very best toys of the season. All items featured on the list are available at Toys"R"Us stores nationwide and at www.Toysrus.com.

"After a thorough review of all the toy introductions this year, and consultations with our global team of toy merchants in 35 countries, the Toys"R"Us Hot Toy selections represent THE definitive compilation of new toys certain to top kids' holiday wish lists," said Ron Boire, President, Toys"R"Us, North America. "Christmas is a time when toys take on truly magical proportions, create lifelong memories and allow kids to enjoy special moments that define childhood." He continued, "Beyond the Hot Toy list, our stores feature the broadest assortment of toys from around the world, and with new shipments arriving daily, our well-trained staff is prepared to assist customers with all of their toy shopping needs."

THE TOYS"R"US FABULOUS 15
THE BEST OF THE HOLIDAY SEASON

Following are the Toys"R"Us "Fabulous 15," representing the best new toys of the holiday season (listed in alphabetical order):

  • AQUA DOTS™ Super Studio from Spin Master™
  • ClickStart™ My First Computer from LeapFrog®
  • Daisy Pocket Mod from Razor®
  • EyeClops™ from JAKKS Pacific®
  • GeoTrax™ Rail & Road System (Grand Central Station) from Fisher-Price®
  • Grand Walk-In Kitchen™ from STEP 2®
  • Guitar Hero™ III: Legends of Rock Game and Guitar Controller from Activision®
  • Hannah Montana In Concert COLLECTION Doll from Play Along®
  • MADE FOR ME MP3 Music Player from Playskool®
  • Monopoly®: Boutique Edition from Hasbro® Games
  • Shining Stars from Russ Berrie & Co.
  • SMART CYCLE™ Physical Learning Arcade System from Fisher-Price®
  • T.M.X. Friends from Fisher-Price®
  • TRANSFORMERS™ Ultimate BUMBLEBEE™ from Hasbro®
  • XPV™ R-A-D Robotic Air Defense™ from JAKKS Pacific®

THE TOYS"R"US 2007 HOT TOY LIST

From Baby's First Christmas to Big Kids, the Toys"R"Us Hot Toy list is below, representing the top new toys of 2007 for each age group:

Baby's First Christmas

First Foot to FORWARD 8 in 1 from LITTLE MOOSE Mountain™
From baby to toddler, little ones now have a ride-on that grows with them. Parents can change the ride-on into eight different forms so children will have years of fun whether First Foot to FORWARD is a rocker, walker, push toy or ride-on. This feature-packed toy also comes with a dashboard activity center with blinking lights, music and sounds for visual and audio stimulation. No batteries required. Ages 10 to 36 months.

Laugh & Learn™ 2-In-1 Learning Kitchen™ from Fisher-Price®
Even the tiniest chefs will have a sizzling time in this combination kitchen and family room that encourages learning through lights, music and fun phrases. First, babies will have ounces, cups and pounds of fun with a refrigerator door that opens and closes, lights that turn on and off, shape sorting, a ball drop down and more. After playing in the kitchen, babies can crawl through an archway to "eat" in a family room filled with activities. Learning about the alphabet, counting, opposites, colors and more make this two-sided role-play environment fun. 3 "C" batteries required (not included). Ages 6 to 36 months.

Little Superstar™ Sing-Along Stage™ from Fisher-Price®
Kids can get ready to rock with a musical stage that turns babies into stars while they watch themselves perform in a "big view" mirror. Featuring two modes of play, babies can activate lively songs, lights and music by shaking the rattle microphone or playing along with any of the four included instruments. Additionally, the microphone triggers vocal scats, fun phrases and a cheering crowd for encouragement. In the second mode, interactive play encourages babies to create songs by pressing the drum, xylophone, trumpet or guitar. 3 "AA" batteries required (included). Ages 6 months and up.

MADE FOR ME MP3 Music Player from Playskool®
Whether it's time to play or nap, parents can soothe their tots with the latest in nursery entertainment: an MP3 player that allows parents to customize music to their baby's developmental and personality needs. This Toys"R"Us exclusive Digital Music Player, outfitted as a cute and cuddly bunny, dog or bear, lets parents play songs from a pre-recorded library, create personalized play lists, transfer tunes from CDs and the Internet or even record their own voice. The removable MP3 unit can be used in any of the MADE FOR ME toys, including the 2-in-1 Infant Gym and the DAY TO DREAM SOOTHER. 2 "AA" batteries required (included). Ages birth and up.

13 months to 2 years

Beginnings™ TaDoodles™ Washable First Marks from Crayola
Designed to fit small hands, these egg-shaped markers will help bring out artistic expression in any toddler. Available in two animal-inspired assortments, toddlers can make their first marks with a green frog, brown puppy or red monkey. A second collection allows them to express themselves with a pink pig, yellow chick or purple hippopotamus. Also, TaDoodles Washable First Marks won't topple over, don't have caps to lose and are specially formulated to easily wash off of skin and clothing. No batteries required. Ages 18 months and up.

GeoTrax™ Rail & Road System (Grand Central Station) from Fisher-Price®
It's time to ride the rails at Grand Central Station where kids can engage in remote-control fun. For the first time ever, characters and vehicles team up, like Aero™ the remote-controlled train, and Eric™ his engineer, to get jobs done. This set offers kids many ways to create their station with the included 14-piece reconfigurable Snap-Lock™ track and engine, cargo car, three action figures, main concourse, destination board, food and vending stations, working elevator and more. For further exploration into the world of trains, kids can watch the included DVD. 6 "AAA" batteries required (not included). Ages 2 1/2 and up.

The Inchworm® from Radio Flyer
The classic Inchworm springs back into action to entertain a new generation of children. Parents will remember this classic design with the adorable, friendly face that encourages kids to take part in active play through a bounce-and-go motion. With an ergonomic saddle and a comfortable heart-shaped handle, children will inch and bounce all day long. No batteries required. Ages 2 to 5 years.

LeapFrog® See and Learn Alphabet Train from Kiddieland
All aboard the Alphabet Train to take a unique trip dedicated to education. With this Toys"R"Us exclusive, kids can ride around while listening to realistic train sounds, the Alphabet Song and classic children's music including London Bridge and more. Guided by LeapFrog's mascot, Tad, children will also love learning their ABCs and first words through interactive play. 3 "AA" batteries required (included). Ages 12 to 36 months.

T.M.X.™ Friends from Fisher-Price®
Last year, T.M.X. Elmo proved that laughter is contagious, and now Elmo's friends Ernie and Cookie Monster join in the riotous fun! Both 11-inch plush dolls put their own spin on the exciting action of the original T.M.X. Elmo. Ernie giggles and laughs as he kicks his legs, spins in a complete 360-degree circle and gets back up. Cookie Monster giggles and laughs so much that he rolls from side to side and struggles to get back on his furry feet. Kids simply tickle each doll's belly to get the laughter started. 6 "AA" batteries required (included). Ages 18 months and up.

Too Cute Twins® from You & Me
From talking and singing, to laughing and rhyming, these two Toys"R"Us exclusive toddlers do everything together! Powered by infrared sensor technology, kids can watch as the adorable pair converse and share thoughts with over 100 phrases to demonstrate their special bond. Children can also feed the twosome with the included accessories, such as a spoon, bottle, bowl and comb. 12 "AA" batteries required (included). Ages 2 to 5 years.

2-4 Years

ClickStart™ My First Computer from LeapFrog®
Parents who want to turn their child into a computer whiz can start at an early age with the ClickStart system, which turns any television into a kid-friendly, wireless computer. Designed for little learners, ClickStart mimics a grownup desktop computer while introducing children to core preschool and computing skills in a safe, age-appropriate environment. The ClickStart platform features a cartridge console that plugs directly into a TV's A/V jacks, a child-sized wireless keyboard and convertible mouse to accommodate right-handed or left-handed users. 4 "C" and 4 "AA" batteries required (not included). Ages 3 to 6 years old. Cartridges sold separately.

Easy Link™ Internet Launch Pad from Fisher-Price®
Even toddlers are computer savvy, and now parents have a secure way to let curious tots surf the net. Parents simply connect the launch pad to a computer using the included USB cord, allowing kids to visit the game sections of their favorite preschool-appropriate websites when they plug their favorite character figures into the system. For example, Sesame Street fans can plug in the Fisher-Price smart key to be taken directly to the games section of fisher-price.com, without offering access to additional websites. This safe Internet access system includes a storage base for character smart keys, a soft mouse pad and three smart keys such as Elmo, Dragon Tales and Fisher-Price. No batteries required. Ages 3 and up.

Grand Walk-In Kitchen™ from STEP 2®
Future chefs can create imaginary feasts in this culinary playground featuring custom appliances and more than 100 accessories. With over six feet of spacious granite-looking countertops, children can play in the attached combination cooking and dining areas while the realistic oak hardwood foam flooring provides comfort and style. Custom appliances include a pretend grill, microwave, stovetop, cordless phone and an electronic stovetop burner. 4 "AA" batteries and 2 "AAA" batteries required (not included). Ages 2 and up.

Power Wheels™ Harley Davidson Ford F150 from Fisher-Price®
Kids will feel like they're driving a real pick-up truck as they cruise around the backyard at up to 5 mph forward and 2.5 mph in reverse in this Toys"R"Us exclusive two-seat miniature Ford F-150. Decked out in Harley Davidson graphics, this vehicle is tough enough to drive over terrain that other battery-powered ride-ons can't match, including dirt, gravel, grass, and even over ruts. Other realistic features include a rear bed, working tailgate, chrome grill and wheels, adjustable seats and a working FM radio. 12-volt battery required (included). Ages 3 and up.

SMART CYCLE™ Physical Learning Arcade System from Fisher-Price®
The Smart Cycle is the perfect system for parents who want to get their videogame-loving kids to exercise. Adults simply connect the stationary bike to a TV's A/V jack. Then, kids pedal and steer to play learning games right on the screen. Every game available for the system challenges kids to continue moving to keep playing, while educational games provide learning stimulation. The Smart Cycle comes with Learning Adventure, a software title that includes three ways to play: Driving, Learning Arcade Games and The Big Race. 4 "D" batteries required (not included). Ages 3 to 6 years.

Snuggle-Kins™ Sparkling Moves Nursery™ from Fisher-Price®
Swing into sleep with hours of nurturing fun with this jungle-inspired nursery, exclusive to Toys"R"Us. Little girls can role-play as mom to an adorable stuffed monkey while it makes cooing sounds, sucks on a pacifier and drifts off to sleep like a real baby! Rock the leaf cradle and the set comes to life with a blooming flower that reveals a butterfly, dancing lights and soothing lullabies. 4 "C" batteries required (not included). Ages 3 and up.

5-7 years

AQUA DOTS™ Super Studio from Spin Master™
Kids can get their imaginations flowing with the latest in arts and crafts. This imaginative tool allows kids to create colorful designs with beads that join together like magic! Children configure the beads in any design, or follow an included template, spray the beads with water and watch their design hold its shape to create a craft that lasts. And the studio's built-in dryer makes finishing creations quick and easy. No heat! No glue! No mess! 2 "AA" batteries required (not included). Ages 4 and up.

FURREAL FRIENDS® SQUAWKERS McCAW from Hasbro®
SQUAWKERS McCAW takes interactive, plush pets to a new level through highly innovative animatronics, voice recognition and programmable features. A remote control triggers pre-programmed voice commands and provides "shortcut buttons" to activate play modes. SQUAWKERS McCAW can respond by repeating words, answering with commands or responding with playful phrases. And true to real Macaw parrots, SQUAWKERS McCAW loves to dance! 4 "AA" batteries required (included). Ages 5 and up.

Hannah Montana In Concert COLLECTION Doll from Play Along®
From TV land to tween hands, Disney Channel's Hannah Montana is now available in ultimate fashion doll form. Known as Miley Stewart by day, this normal teen hides a secret -- she's a famous pop-star who performs as Hannah Montana by night. This special Hannah Montana In Concert COLLECTION doll does more than look good in her rock-star outfit -- she sings one of her chart-topping hit songs! This fab fashion doll is available in two different cool outfits and sings either "The Other Side of Me!" or "Best of Both Worlds!" so kids can dress her up and rock her out for a performance-ready appeal! Now everyone can bring home the concert experience and feel like a super-star, as each style comes with either Hannah's signature "Live In Love" bracelet or a back stage pass. 4 "AG 13" button cell batteries required (included). Ages 6 and up.

Jet Plane from Playmobil®
This realistic looking jet has a removable roof and doors that open and close so small hands can play inside the cabin. An included pilot and three additional figures help children create exciting airborne adventures. Kids can take flight while pretending to pilot this jet plane, whether it's equipped for passenger travel or a cargo run. As an added bonus, the seats can be dismantled to make space for cargo. No batteries required. Ages 4 and up.

LITTLEST PET SHOP DISPLAY & PLAY ROUND N' ROUND PET TOWN from Hasbro®
The LITTLEST PET SHOP pets are in for excitement with a town that offers three floors of fun! Kids can have their favorite pets tour the town from overhead on a twirling gondola, primp at the fancy salon, cruise around on the moving scooter, travel up and down the working elevator and visit the tasty town cafe. Keep the town growing with additional play sets that can stack and snap together for never-ending fun. No batteries required. Ages 4 and up.

Pine Ridge II Swing Set from Big Back Yard
No, it won't fit under a tree, but this perfect gift for active kids will turn a backyard into a playground! Made from premium lumber, the Toys"R"Us exclusive Pine Ridge II swing set has everything kids need for open-air activity including a wave slide, sandbox, rock-climbing wall with cargo rope ladder, a monkey ladder, a two-passenger glider and two belt swings. When they want to take a "time out" from all the activity, children can relax on the 15-square-foot deck with reversible canopy. No batteries required. Ages 3 to 10.

Shining Stars from Russ Berrie & Co.
Each of these plush pals will have children reaching for new galaxies with the opportunity to register and name a star with the International Star Registry. Kids simply pick from one of 24 adorable characters, log onto the Shining Stars website (www.Shiningstars.com) and name their star using the secret code found inside the sealed hangtag. After entering the Shining Stars website, a universe of fun opens when kids get access to e-cards, online games designed for different age groups and other fun activities. The premier Shining Stars collection includes Honey Bear, Beagle, Penguin, Dragon and other friends. No batteries required. Ages 5 and up.

TRANSFORMERS™ Ultimate BUMBLEBEE™ from Hasbro®
Straight from the summer blockbuster TRANSFORMERS, Ultimate BUMBLEBEE races into action as one of the most realistic and technologically advanced TRANSFORMERS toys ever. The impressively styled Chevrolet Camaro Concept car changes into the beloved AUTOBOT hero, standing at 14-inches tall. BUMBLEBEE will "come to life" for kids with animatronic action in both vehicle and robot modes. Working headlights, battle sounds, and music, including Devo's "Whip It," all add to the interactive experience. 4 "AA" batteries required (included). Ages 5 and up.

8-11 years

Air Hogs® Havoc Heli™ Laser Battle from Spin Master™
Air Hogs reaches new heights with the new Havoc Heli Laser Battle set, which lets kids participate in the ultimate helicopter dogfight. Chopper pilots each maneuver one of two miniature helicopters into position, fire infrared beams using the remote control and watch as an opponent goes into a wild tailspin! The Havoc Heli Laser Battle set comes with everything kids need to create airborne excitement including two helicopters, two controllers and authentic battling sounds. 12 "AA" batteries required (not included). Ages 8 and up.

Barbie Girls™ from Mattel®
Barbie Girls delivers the next generation of fashion doll play! Barbie Girls is a sleek and stylish device that serves as an MP3 player and fashion statement in one, including cool mix-n-match fashions that snap on and off the device. Blending the real world with the virtual world, Barbie Girls also allows girls to unlock new pets, games, hangout spots and more on BarbieGirls.com, an online world designed exclusively for girls. Barbie Girls features 512 MB of memory, holding up to 120 MP3 or 240 WMA-file songs for hours of on-the-go entertainment! Rechargeable lithium polymer battery required (included). Ages 6 and up. MP3 player is Windows XP and Vista compatible.

EyeClops™ from JAKKS Pacific®
Providing an eye-popping peek at the world, this handheld bionic eye allows kids to view nearly any item at 200 times its regular size. Kids can plug EyeClops into any TV screen for stunning visual discoveries including making table salt look like blocks of ice or hair look like twisted rope. Even skin looks alien under this bionic gaze! 5 "AA" batteries required (not included). Ages 6 and up.

Glitz & Glam from Totally Me!
Aspiring divas need only open this dazzling make-up case, exclusive to Toys"R"Us, to automatically unfold three layers of beauty magic and hours of fabulous fun. Complete with mirrors and make-up in shades of pink and purple for eyes, lips and face, this portable make-up case is the ideal accessory for girls-on-the-go. Featuring glitter powder and body spray, lip gloss, nail polish, rings, hair clips and more, the Glitz and Glam kit will have young ladies "red carpet ready" in no time. No batteries required. Ages 6 and up.

Mars Mission MT-101 Armored Drilling Unit from LEGO Systems, Inc®
LEGO building lands kids' imaginations on Mars to assist Mining Specialists in search of energy crystals! Once assembled, this new LEGO set, available exclusively at Toys"R"Us, offers a rare experience in outer space with the mightiest Mars Mission vehicle of all -- the MT-101 Armored Drilling Unit. In addition to the special edition mining tank, the set also features mining specialists, a glow-in-the-dark alien attack ship, and a connecting air pump used to transport sleds, dispatch aliens, and blast darts deep into the universe. With over 600 pieces, kids can also create challenging terrain. No batteries required. Ages 8 to 14 years.

Monopoly®: Boutique Edition from Hasbro® Games
From dice to deed cards, kids can paint the town pink with this special edition of the classic property trading game, Monopoly. With each turn, young fashionistas can buy trendy boutiques like "Jillian's Jewelry Store," go on lavish shopping sprees and receive exciting text messages. Exclusive to Toys"R"Us, Monopoly: Boutique Edition also comes with an added bonus -- the game case doubles as a pink polka dot jewelry box, making it the perfect keepsake. No batteries required. Ages 8 and up.

Star Wars® TRANSFORMERS™ Darth Vader™/Death Star™ from Hasbro®
The Star Wars galaxy collides with the world of TRANSFORMERS offering fans of both toy lines a new twist on an iconic character -- Darth Vader. In robot form, the Sith Lord is ready to battle the benevolent Jedi using his lightsaber. In vehicle mode, Darth Vader transforms into the ultimate weapon of the evil Empire -- the Death Star. 3 "AAA" batteries required. Ages 5 and up.

XPV™ R-A-D Robotic Air Defense® from JAKKS Pacific®
The newest in radio-controlled technology, the XPV R-A-D Robotic Air Defense drives, flies and ... talks! With a flight range of over 300 feet at up to 30 MPH and a twin turbo engine design, this robo-vehicle is sure to get kids revved up for hours of play. The new, super-light stealth style, inspired by real planes, allows the cruiser to soar up to 20 stories high! To add to this robot's humanistic qualities, R-A-D features user-controlled speaking and missile sounds, light-up eyes and much more. 6 "AA" batteries and one rechargeable "7.4V Lithium Ion Polymer" battery required (included). Ages 8 and up.

Big Kids

36" Player Series Acoustic Guitar (White with Stickers) from First Act™
Calling all future pop-stars -- this white, acoustic guitar, exclusive to Toys"R"Us, comes complete with stickers to decorate this instrument to suit any budding artist's style. The classic, parlor-size guitar features a spruce top, rosewood bridge, and steel-reinforced hardwood neck and provides full, rich sound and easy playing for musicians of any experience level. No batteries required. Ages 9 and up.

Cranium® WOW from Cranium®
Cranium WOW has something for everyone as players hum, whistle, sketch, sculpt, act, puzzle and even spell backwards to win! New cards cover everything from "The Hoff" to White Stripes to YouTube, resulting in 16 percent more shouting and 22 percent more fun. Colorful new movers can be tricked out with custom hairdos and hats to reflect a team's personality. Add Cranium WOW to any mix of four or more friends, family or acquaintances, and in about an hour, players will feel as good as the game looks. No batteries required. Ages Teen and up.

Daisy Pocket Mod from Razor®
Pretty in pink, this fashionably fun Razor Pocket Mod is sure to be the talk of the town. This Toys"R"Us exclusive will get kids in gear with the latest and greatest in scooter technology. The trendy "Daisy" model boasts pink and pearl details, 12" tires and over 10 miles of smooth cruising capability at speeds up to 15 mph on a single charge. Riders can even store their gear in a special compartment under the seat. 2 rechargeable "12V Lead Acid" batteries required (included). Ages 12 and up.

Guitar Hero™ III: Legends of Rock Game and Guitar Controller from Activision®
Guitarists are challenged to fire up the fretboard, crank up the amp and get ready to rock as the newest edition of Guitar Hero drops them into the spotlight of the largest rock concert ever. Players strap on the included guitar controller to shred through fast-paced tracks guaranteed to challenge even advanced rockers. The star-studded soundtrack includes tracks by renowned artists including Guns N' Roses, The Rolling Stones, Metallica, Beastie Boys, Muse, Pearl Jam, Kiss and more. Reaching for truly legendary status, the game also features an exclusive track from iconic guitarist Slash. 2 "AA" batteries required (included). Rated "T" for Teen. Available at Toys"R"Us stores nationwide on October 28.

About Toys"R"Us, Inc.

Toys"R"Us is the world's leading specialty toy retailer. Currently it sells merchandise through more than 1,500 stores, including 585 stores in the U.S. and 700 international toy stores, which includes licensed and franchise stores, and through its Internet site at www.Toysrus.com. Babies"R"Us is the largest baby product specialty store chain in the world and a leader in the juvenile industry, and sells merchandise through 256 stores in the U.S. as well as on the Internet at www.Babiesrus.com.

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