MIAMI -- October 4, 2007 -- This Halloween, trick or treaters can rule as the King or take orders as the Subservient Chicken with a line of costumes and masks depicting Burger King Corp.'s notorious brand icons. The costumes and masks are on sale now at www.bkmasks.com and select retail outlets.

To HAVE IT YOUR WAY® this Halloween, Burger King Corp. is offering limited quantities of ghoulishly-great Deluxe King Costumes for $69.99, Extra Large King Masks for $24.99, Small King Masks for $12.99 and Subservient Chicken Masks for $4.50. Available for the first time are the Deluxe King Costume with all the King's regalia, including a robe, latex mask and over-sized gold medallion, and the Extra Large King Mask featuring the King's oversized head in a royally adorned box. Items are available online at www.bkmasks.com and at select retailers, including Walgreens, Ricky's NYC, Halloween Adventure, Spencer Gifts, Party City, buyseason.com, Target, Halloweenusa.com and Halloween Express.

"The King and Subservient Chicken have scores of loyal fans so it's only natural that people want to step into their shoes to celebrate Halloween," said Brian Gies, vice president of marketing impact, Burger King Corp. "With the addition of the Deluxe King Costume and Extra Large Mask, people have even more ways to get creative and pay homage to the King."

Since their launch in 2005, BURGER KING® masks have been a Halloween favorite of King fanatics and costume enthusiasts alike.

About Burger King Corp.

The BURGER KING® system operates more than 11,200 restaurants in all 50 states and 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.