Hasbro Toys Named to Holiday Hot Lists and Recognized as "Best of" for Kids

PAWTUCKET, R.I. -- Oct. 3, 2007 -- Hasbro, Inc. kicks off the 2007 holiday shopping season with new twists on its beloved classic brands and exciting innovations across multiple categories. A one stop shop for family entertainment, Hasbro gives a wink to the past and a nod to the future with its quality toy and game offerings that are sure to bring a smile to the faces of kids and families around the world.

From SQUAWKERS McCAW the FURREAL FRIENDS PARROT, the newest and most realistic member of the popular FURREAL FRIENDS line who was awarded "Best of Show" at DigitalLife for "Children's Gift" by the editors of PC Magazine, to the POWER TOUR ELECTRIC GUITAR to THE GAME OF LIFE TWISTS & TURNS, Hasbro has what kids want this holiday season. Toy Wishes magazine agrees, naming TRANSFORMERS MOVIE ULTIMATE BUMBLEBEE, TRANSFORMERS ARM BLASTERS and the NERF N-STRIKE DISK SHOT to its annual "Hot Dozen" list which accurately predicts the top selling toys of the holiday season.

Highlights for holiday 2007 from Hasbro include:

BOYS

TRANSFORMERS MOVIE ULTIMATE BUMBLEBEE
(Approximate Retail Price: $89.99; Ages: 5 & up; Available: Fall 2007)

Fans of TRANSFORMERS will love seeing BUMBLEBEE come to life on the big screen and this fall, they can experience the ULTIMATE BUMBLEBEE action figure, which is among the most realistic and technical TRANSFORMERS toys ever. The impressively styled Chevrolet Camaro Concept car changes into the beloved AUTOBOTS character, which stands an imposing 14 inches tall. BUMBLEBEE will "come to life" with robot animatronics action in both car and robot modes. Working headlights, battle sounds, and music, including Devo's "Whip It", all add to the interactive experience.

TRANSFORMERS OPTIMUS PRIME VOICE CHANGER HELMET
(Approximate Retail Price: $29.99; Ages: 5 & Up; Available: June 2007)

The OPTIMUS PRIME VOICE CHANGER HELMET, authentically detailed to look like the character in the movie, allows kids to imitate OPTIMUS PRIME and sound like a TRANSFORMERS robot for the first time! The OPTIMUS PRIME VOICE CHANGER HELMET features 3 modes:

• VOICE CHANGER: Make your voice sound like a robot!
• BATTLE PHRASES: OPTIMUS PRIME speaks iconic phrases
• CONVERSION SOUNDS: Hear OPTIMUS PRIME change from a truck to a robot and back!

Quickly changing from either STARSCREAM'S jet or OPTIMUS PRIME'S truck, these powerful TRANSFORMERS ARM BLASTERS offer kids the unique opportunity to role-play the galactic battle which AUTOBOTS and DECEPTICONS have waged for centuries! One pull changes the toy from vehicle mode to blaster mode, unleashing the power of a NERF dart blaster. OPTIMUS PRIME comes with 3 Nerf darts and STARSCREAM comes with 4 Nerf darts.

STAR WARS TRANSFORMERS DARTH VADER
(Approximate Retail Price: $49.99; Ages: 4 & up; Fall 2007)

One of the hottest toys of the 2006 holiday season, STAR WARS TRANSFORMERS will continue to grow in 2007 with the introduction of more than a dozen new STAR WARS TRANSFORMERS figures. Perhaps the most thrilling figure of the year will be the infamous DARTH VADER figure that converts into the ultimate weapon of the dark side, the DEATH STAR. Darth Vader stands more than 12 inches tall and features cool electronic lights and sounds. Other figures will include: MACE WINDU to Jedi Starfighter, DARTH VADER to TIE Fighter and LUKE SKYWALKER to an X-wing Fighter.

SPIDER-MAN 3 ULTIMATE WEB BLASTER
(Approximate retail price: $34.99; Ages: 5 & up; Avb: Fall 2007)

The ULTIMATE WEB BLASTER allows role-playing SPIDER-MAN fans the opportunity to choose how they will blast their opponents. It's really five blasters in one! Kids can choose between water, web fluid, projectile launcher or foam dart blaster! The amazing web blaster creates spiral webs with special web fluid. Included is one can of web fluid. Refills are also available.

SING-A-LONG SPIDER-MAN
(Approximate Retail Price: $29.99/Ages 18 Month & Up/Avb: Fall 07)

Following in the footsteps of last year's popular ITSY-BITSY SPIDER-MAN, Hasbro will launch SING-A-LONG SPIDER-MAN, your friendly neighborhood pal that sings and dances to favorite childhood songs including "Head, Shoulders, Knees and Toes," "If You are Happy and You Know it" and a special version of the "Amazing SPIDER-MAN" theme song. Also included is a microphone with an "echo" feature so children can sing along.

SPORTS ACTION

NERF PEYTON MANNING PRO GRIP FOOTBALL
(Approx. Retail Price: $14.99/Ages 4 & Up/Avb: Fall 07)

Indianapolis Colts quarterback Peyton Manning re-joins the NERF team in a wide-ranging product and promotional alliance. The first signature Manning item in the NERF product lineup is the NERF PEYTON MANNING PRO GRIP Football, perfect for sports fan who love to tear up the gridiron. With an easy-grip texture, this "performance football" allows sports fans to get a handle on their game. The high visibility spiral helps to make the football easy to spot for accurate catching. The NERF PEYTON MANNING PRO GRIP Football is emblazoned with Manning's signature and is packaged with a signature sports bottle.

NERF N-STRIKE DISK SHOT
(Approx. Retail Price: $49.99/Ages 6 & Up/Avb: Fall 07)

NERF makes an action-packed addition to its popular N-STRIKE line with the NERF N-STRIKE DISK SHOT disk launching system. The N-STRIKE DISK SHOT features one-of-a-kind foam blasting fun that only NERF can deliver - just like traditional skeet-shooting, but with a NERF twist! Launch foam discs using a wireless launch activator that attaches to most N-STRIKE blasters Then, take aim at the flying disk with an N-STRIKE blaster, and blast the disk out of the air! With three built-in difficulty levels, NERF enthusiasts of any caliber will enjoy building their blasting skills. Whether you're a novice or NERF pro, this fall get ready to launch, aim and fire. The NERF N-STRIKE DISK SHOT comes complete with disk launcher, NERF blaster, six MICRO DARTS, six foam disks, wireless launch activator and wall plug.

GIRLS

SQUAWKERS MCCAW
(Approx. Retail Price: $69.99/Ages 4 & Up/Avb: Fall 2007)

Flying in the hoofsteps of last year's holiday hit, BUTTERSCOTCH MY FURREAL FRIENDS PONY, Hasbro, Inc. introduces SQUAWKERS McCAW THE FURREAL FRIENDS PARROT, the newest and most realistic member of the popular FURREAL FRIENDS line. Just like a real parrot SQUAWKERS McCAW, can repeat words, be "taught" to speak, respond to touch, make sassy sounds and even dance. Through highly innovative animatronics, which have become a signature of the FURREAL FRIENDS brand since it launched five years ago, SQUAWKERS McCAW takes the interactive play experience one step further through voice recognition and programmable features. SQUAWKERS McCAW comes with a remote control that helps trigger pre-programmed voice commands and provides "shortcut buttons" to activate the varied play modes. There are several modes which enable him to respond to people in the following distinct ways:

• SQUAWKERS McCAW will simply repeat any words spoken to him in his signature squawky voice.
• SQUAWKERS McCAW will respond to preprogrammed commands, such as "Hello" and "Are you hungry?", with his own phrases.
• You can "teach" the parrot to respond to you by programming voice commands or prompts. For example, you can program him to respond with "Happy Birthday" every time he hears a specific child's name. You can also program additional phrases that the parrot will say at random.
• SQUAWKERS McCAW can also be "humorous" and "playful" by randomly responding to his pre-programmed phrases in a nonsensical way.

SQUAWKERS McCAW will also:

• Move his head, flap his wings and make cooing sounds when he is touched on the back or on the top of the head.
• Give a kiss when his beak is touched.
• "Eat" when he is given his cracker. (But, when fed too much, he may get the hiccups!)
• Go to sleep when his eyes are covered or when the room is dark.

The LITTLEST PET SHOP pets are in for some never-ending excitement this fall when they visit the DISPLAY & PLAY ROUND N' ROUND PET TOWN, a colorful new playset full of surprises, friends and tons of fun! The DISPLAY & PLAY ROUND N' ROUND PET TOWN playset offers hours of endless pet play. Kids can tour their pets through the town on a super cool gondola or take them to the fancy salon for a brand new 'do. Once the pets finish playing, kids can bring them to the town cafe to enjoy a tasty treat. The best part of the LITTLEST PET SHOP DISPLAY & PLAY ROUND N' ROUND PET TOWN is that the fun never ends - this town can keep growing with the addition of the DISPLAY & PLAY PET BAKERY playset and the DISPLAY & PLAY PET NOOK. Both are additional playsets that stack and snap onto the DISPLAY & PLAY ROUND N' ROUND PET TOWN playset - so now kids' playsets can be as unique as their pet collection! The playset comes complete with two exclusive pets and some really cool accessories.

LITTLEST PET SHOP VIPs
(Approximate Retail Price: $14.99; Ages 6 and up; Available in the New York Metro market and online in mid-October 2007 followed by a global retail launch in early 2008)

The LITTLEST PET SHOP VIPs (Virtual Interactive Pets) is a line of five cuddly, plush pets that bear secret codes on their collars to unlock a virtual world where tween girls can interact with the digital counterparts of their plush pals and explore a fun online VIPs destination jam packed with exciting games, activities, and community events. Each LITTLEST PET SHOP VIPs plush pet includes exclusive access to the VIPs virtual world which will continuously evolve with new and exciting elements. The initial LITTLEST PET SHOP VIPs line will include a dog, cat, turtle, penguin and panda. Upon getting home with their new cuddly plush pet, girls with parental permission will plug in the secret code found on the collar at http://www.littlestpetshop.com, receive a VIPs Adoption Certificate and watch their pet come to life online. The fun really begins as they begin to customize their pets and environments, earn "Kibble" points to keep pets happy and healthy, play mini-games and engage in fun individual or community based activities.

MY LITTLE PONY SING & DANCE PINKIE PIE
(Approximate Retail Price: $49.99; Ages: 3 and up; Available: Fall 2007)

MY LITTLE PONY brand will kick off its 25th Birthday Celebration in Fall 2007 and SING & DANCE PINKIE PIE pony is ready to join in the fun! Little girls will love to interact with their favorite pony friend who tells three exciting stories and plays three fun games. Watch as SING & DANCE PINKIE PIE magically comes to life - her mouth really moves as she sings her favorite melodies, she even blinks and moves her beautiful eyes! Girls can dance along with SING & DANCE PINKIE PIE as her head, tail and pretty pink skirt all sway along to the beat.

BABY ALIVE WETS 'N WIGGLES
(Approx. Retail Price: $29.99/Ages 3 & Up/Avb: Fall 07)

The adorable BABY ALIVE WETS N' WIGGLES doll features all the drinking and diapering excitement of the BABY ALIVE brand and is available in both baby girl and boy. BABY ALIVE WETS N' WIGGLES "drinks" and wets just like a baby. Girls can "feed" BABY ALIVE WETS N' WIGGLES doll with a special BABY ALIVE bottle filled with water. After the baby drinks, it wiggles and squirms to let you know it's time to change the diaper, but be careful, just because the diaper is being changed does not mean BABY ALIVE WETS N' WIGGLES has finished going potty. Once a clean diaper is in place, BABY ALIVE WETS N' WIGGLES is ready to play - squeeze the "magical" baby bracelet and the adorable little one will make realistic cooing sounds, like a real newborn baby! BABY ALIVE WETS N' WIGGLES comes complete with three diapers, T-shirt, hat, washcloth, rattle and bottle with cap. Each BABY ALIVE WETS N' WIGGLES doll is anatomically correct. Each of the BABY ALIVE WETS N' WIGGLES dolls 'wets' like a real baby so when you change its diaper watch out or you may get an unexpected surprise!

TIGER ELECTRONICS

POWER TOUR Electric Guitar
(Approx. Retail Price: $69.99/Ages 10 & Up/Avb: Fall 2007/)

Turn It On, Turn It Up, Rock Out(TM)! Tweens have never rocked this hard, this easy! With the POWER TOUR Electric Guitar, music enthusiasts can choose to learn how to play the twelve pre-loaded songs or plug in an MP3 player (not included) and jam along to their favorite rockin' tunes.

Featuring touch sensors instead of strings, the POWER TOUR Electric Guitar removes the steep learning curve and intimidation factor usually associated with a real guitar. When the guitar is in 'learn' mode, players are introduced to each song segment by segment, lights along the fret and strum bar guide the guitarist. Once the player is able to correctly play the segment, the next segment of notes is introduced. If the player gets the segment wrong, the POWER TOUR Electric Guitar will play back the example a little slower. This cycle will continue until the segment is mastered, the process is continued until the entire song has been learned. Once tweens master the song, they can switch the guitar to 'band' mode and rock out to backing tracks - just like they have their own band! As players learn, they can select from rock songs of increasing difficulty, and even change the guitar's sound to 'metal,' 'punk,' 'rock,' or 'indie.'

Featuring authentic guitar sounds, the POWER TOUR Electric Guitar boasts lots of really cool guitar features including strum bar, palm mute bar, whammy control, input/output jacks, touch sensors, multicolored LED lights and dual function knobs! The POWER TOUR Electric Guitar also features classic "Gibson Guitar" shape and styling, just like the professional versions.

TOOTH TUNES
(Approx. Retail Price: $9.99 / Available: Now)

A brand new toothbrush featuring proprietary technology will encourage people of all ages to brush for two full minutes - the amount of time generally recommended by dentists. TOOTH TUNES' safe and patented technology transmits songs and music vibrations through the teeth, which are then heard in the inner ear. Users will hear two full minutes of the hottest music from today's biggest stars which will keep them brushing. Some brushes will feature a congratulatory message upon completion. The revolutionary toothbrush uses a micro-chip that provides hit music from the industry's hottest artists, including Black Eyed Peas, Hilary Duff, Destiny's Child, KISS, Kelly Clarkson and The Cheetah Girls, among others.

I-DOG AMP'D
(Approx. Retail Price: $34.99/Ages 8 & Up/Avb: Fall 07)

I-DOG AMP'D Interactive Music Companion features stereo sound and has all the right moves including bopping its head and tapping its paw to the beat of your favorite tunes. Never have you heard I-DOG like this! The sleek and stylish I-DOG AMP'D Interactive Music Companion features stereo sound so music lovers can really turn it up. Users simply plug I-DOG AMP'D into the headphone jack of any hand-held music player and music will broadcast through the built-in speakers located in its back and belly. This palm-sized pooch loves to get its groove on. Whether it's plugged into a portable music player or is sitting near a stereo, when it hears music I-DOG AMP'D interactive music companion will tap its paw to the tune, bob its head to the beat, swish its ears and wag its tail to the rhythm of your favorite songs. In addition to its new moves, I-DOG AMP'D features the signature array of colorful LEDs located on its face which will light up as it grooves along to the music. Users can press I-DOG AMP'D's tail to adjust the volume of the music. I-DOG AMP'D is compatible with most portable music devices (not included) and comes complete with a dual jack.

MIO PUP
(Approx. Retail Price: $49.99/Ages 6 & Up/Avb. Fall 07)

Standing ten inches tall with a cute, futuristic look, the MIO PUP interactive companion features popular virtual pet play packaged in a highly-stylized, on-trend design that only Tiger Electronics, a division of Hasbro, Inc., can deliver. As girls pet, hold and speak to MIO PUP the adorable pal will respond with lights, sounds, music and its expressive and colorful 'emoto-tronic' eyes. Using over 100 different 'eye-cons' MIO PUP communicates its feelings and moods including happiness, surprise, hunger and love. MIO PUP will also let girls know when it's thinking and listening.

Just like a real pet, the MIO PUP companion can walk and enjoys being touched and held. MIO PUP will move in specific ways to show its friends how it feels or if it needs something. As girls pet MIO PUP's head colorful LEDs will trace their fingers encouraging them to pet and interact with MIO PUP some more. MIO PUP loves to be tickled under its chin and stroked along on its back. A sensitive creature, MIO PUP will wiggle its cute little tail and ears in response.

Girls will love to share their secrets with MIO PUP as it listens and babbles back in its own special language. The MIO PUP interactive companion will also sing and play music to let its friends know it's happy and in a good mood. When girls touch MIO PUP's head and chin simultaneously, MIO PUP will sing for them.

When the MIO PUP interactive companion gets hungry, girls can 'feed' it a special bone. As the bone is placed in MIO PUP's mouth, the pup's eyes will light up with a unique bone 'eye-con;' a different 'eye-con' will appear when MIO PUP is full!

NET JET Online Game System
(Recommended Ages: 6-11/Avb: Nationwide Fall 07)

The NET JET system includes two main components: 1) a kid-tested controller that plugs into a personal computer's USB port and 2) a game key that slides into the controller and activates content. Each key launches one "Feature" game and gives players the ability to add three additional "Choice" games. The more immersive Feature games have been exclusively developed or licensed for NET JET and boast high quality graphics and robust gameplay while the Choice games are light Flash-based experiences in a full screen. Upon plugging in the NET JET controller, players will be validated by Tiger Electronics servers then launched into NetJetGames.com where they will be prompted to browse and select their Choice games based on individual interest. Upon adding their Choice games to the game key, it's off to the races, mountains or battle grounds. Tiger Electronics will release new NET JET content on an ongoing basis allowing players to keep adding fun to their personal game library.

Based on the young audience that NET JET serves, Tiger Electronics designed a closed system that does not allow games to function outside of the system, and games cannot be accessed without the use of a NET JET controller. In addition, unlike more conventional online casual game sites, NET JET has no banner or pop-up advertising so kids are free to enjoy the games without interruption and parents need not worry about what marketing messages are being served up to kids. The NET JET controller will be priced for an approximate retail price of $24.99 and will include a demo key that features 15 minutes of play for each of the 10 Feature games. Full Feature game keys will carry an approximate retail price of $14.99 with the ability to add another three Choice games to each key upon launching the NET JET system. Both the controller and game keys are purchased at retail.

PLAYSKOOL

MADE FOR ME

PLAYSKOOL, a division of Hasbro, Inc., introduces MADE FOR ME, the only developmental, infant product line that enables parents to personalize a variety of baby's play experiences with the added benefit of music. The entire MADE FOR ME line is compatible with a custom MP3, which lets parents personalize music during playtime and bedtime to meet all of baby's needs.

PLAYSKOOL developed the MADE FOR ME collection with today's parents in mind. All products allow mom and dad to customize activities and features to suit their child's developmental needs, preferences and personality. Parents can choose from a library of 50 songs already loaded onto the MP3 player, transfer their own music from personal CD's or download tracks from Internet music providers. Each toy offers a modern, customizable approach to a variety of activities for baby. The MP3 unit that is sold with the Digital Music Player is removable for use in all MADE FOR ME toys and gear.

-- DIGITAL MUSIC PLAYER
(Approximate Retail Price: $79.99/Avb: Fall 07)

The ultimate in nursery entertainment for bedtime, playtime or while on the go, this Digital Music Player allows parents to customize their child's audio environment. Parents can create play lists, play music from the pre-recorded library of classic songs, transfer tunes from CDs, download them from the Internet or record their own voice. Software enables parents to organize songs into categories or shuffle the tunes. Includes MP3 unit that can be removed and used in all MADE FOR ME products.

-- 2-IN INFANT GYM
(Approximate Retail Price: $39.99/Avb: Fall 07)

The 2-in-1 Infant Gym grows along with baby. Featuring optical lights, mirror and song/sound effects this gym is developmentally designed for hands-on activities. The play features are removable and can be arranged to suit baby's individual needs. Each activity rewards baby's physical accomplishments, encouraging both fine and gross motor skill development, while teaching cause and effect. MP3 unit sold separately.

-- DAY TO DREAM SOOTHER
(Approximate Retail Price: $34.99/Avb: Fall 07)

The animated screen includes optical lights, music, ceiling light projection and play features to soothe and delight infants. Whether soothing baby to sleep or providing stimulating entertainment, the DAY TO DREAM SOOTHER device is the only 3-in-1 entertainer customizable for day or night and appropriate level of stimulation. MP3 unit sold separately.

ROSE PETAL COTTAGE COLLECTION

Playing house just got a whole lot more fun! The ROSE PETAL Cottage Collection from PLAYSKOOL, a division of Hasbro, Inc., provides a backdrop for creative play that empowers preschool girls to use their imagination inside and around their very own play space, featuring everything they need to role-play alone or with friends. From baking muffins to washing clothes to caring for their dolls, girls now have a place where they can set their imaginations free.

-- ROSE PETAL COTTAGE
(Ages: 3 & up/Approximate Retail Price: $79.99/Fall '07)

The ROSE PETAL Cottage offers preschool girls an environment in which their imaginations take over and enable them to role play in an enchanted world that's all their own. Girls can play inside the contemporary cottage that is made of beautiful two-sided printed fabric. The ROSE PETAL Cottage stores anywhere easily and includes a fiberboard stove.

-- ROSE PETAL APPLIANCE ASSORTMENT
(Ages: 3 & up/Approximate Retail Price: $29.99/Fall '07)

The ROSE PETAL Appliance Assortment offers girls two options to build out their kitchen. Assortment includes a fiberboard sink and a fiberboard washing machine with a door that really opens!

-- MAKIN' MUFFINS BAKING SET
(Ages: 3 & up/Approximate Retail Price: $14.99/Fall '07)

The MAKIN' MUFFINS BAKING SET is the perfect accessory to the ROSE PETAL Cottage kitchen and includes two fabric muffins, a muffin tin, a bowl, a wooden spoon, a fabric apron and a fabric oven mitt.

-- ROSE PETAL NURSERY
(Ages: 3 & up/Approximate Retail Price: $39.99/Fall '07)

Girls will love this adorable nursery! The nursery includes a fiberboard cradle and changing table and comes complete with a fabric changing mat so preschool girls can nurture their dolls.

TONKA WHEEL DRIVERS SCOOT N SCOOP 3-IN-1 RIDE ON
(Approx. Retail Price: $39.99/Ages 9 months to 3 years/Avb: Fall 07)

Little boys will enjoy the dependable and realistic TONKA WHEEL DRIVERS SCOOT N SCOOP 3-IN-1 RIDE ON vehicle, a PLAYSKOOL toy that will 'grow' with them as the truck converts from push toy to walker to a ride-on vehicle. This developmental toy comes with a FUN REVVIN' WHEEL, which will make kids feel like they're in the driver's seat with its tooting horn, clicking directional signals and motor revving sounds! The removable wheel allows kids to take the fun of driving with them on the go. The TONKA WHEEL DRIVERS SCOOT N SCOOP 3-IN-1 RIDE ON truck comes complete with three colorful, shaped blocks that toddlers can sort or scoop up with the dump truck.

GAMES

EXPRESS Games

-- MONOPOLY EXPRESS Game
(Approx. Retail Price $ 12.99 /Ages 8 & Up / Players: 2 to 4 / No batteries required /Available: July 07)

Love Monopoly(R) but don't have time for a full game? Monopoly(R) Express delivers a burst of fun in 20 minutes. Roll the dice to collect the most property. Complete the groups to earn big points, then roll for houses or a hotel. But don't be too greedy or you might go to jail!

-- SCRABBLE EXPRESS Game
(Approx. Retail Price $ 12.99 /Ages 8 & Up / Players: 2 to 4 / No batteries required /Available: July 07)

Love Scrabble(R) but don't have time for a full game? Scrabble(R) Express delivers a burst of fun in 20 minutes. Roll the dice and use letters to build a word. Opponents use remaining dice to build off of previous word played. The first to score 200 points wins!

-- SORRY! EXPRESS Game
(Approx. Retail Price $ 12.99 /Ages 8 & Up / Players: 2 to 4 / No batteries required /Available: July 07)

Love Sorry! (R) but don't have time for a full game? Sorry! (R) Express delivers a burst of fun in 20 minutes. Roll the dice to move your pawns or steal them from your opponents. In the lead? Just wait! One roll and the tables could turn. Move all your pawns home to win!

ARE YOU SMARTER THAN A 5TH GRADER?
(Approx. Retail Price: $19.99 / Ages 8 & Up / Players 2 to 4 / Available: July 07)

Class is definitely in session with this game. If you successfully answer all 10 grade school questions, you may try for the one million dollars! Prove that you are smarter than a 5th grader and win one million dollars!

MONOPOLY ELECTRONIC BANKING EDITION GAME
(Approximate retail price: $ 34.99; Recommended Age: 8 & up; Avb: Fall 2007; Players: 2 to 6)

MONOPOLY: Electronic Banking Edition is the newest way to play your favorite game - now with a debit payment system. Up to 6 players can now play the Monopoly game, featuring the properties of the MONOPOLY: Here & Now Edition in an even more contemporary way - without cash.

WHAC-A-MOLE TOWER
(Approximate Retail Price: $39.99; Ages 4 & Up; Available: August 2007; Players 1-2)

Ring in the fun when you grab your mallet and give the mole a whack! Be quick and see if you can send this furry friend scurrying up-up-up the tower. WHAC-A-MOLE TOWER will keep kids entertained for hours! Four different games: HAMMER TIME: Race the clock to light the lights and ring the bell; LIGHTS OUT: Race to turn off the lights!; HIT 100: Be the first to get 100 points; 0-60: a head to head battle to be the first to win 60 points. Included with the game is a lightweight mallet, perfect for kid's hands to grip.

HYPER SLIDE
(Approximate Retail Price: $24.99; Ages 6 & Up; Available: Fall 07; Players: 1-2 or more)

How fast can you play? HYPER SLIDE brings quick-play electronic gaming to the tabletop. The electronic toy holds 3 fast-paced games that allow players to battle to be the quickest player by "face-offs" using different colors as identification. By sliding the game pieces from player to player based on the games' minute-by-minute instructions, kids build fast reaction timing and team play skills. Three games included, Fast Pass: It commands you; Code Buster: Get your brain the game and break the code; ADD ONE: Guess what's next. Listen up as the game calls the shots - Flick, Slide or Shoot the pucks under the arch. But, pay attention - the game knows if you're right or wrong!

THE GAME OF LIFE TWISTS & TURNS
(Approx. Retail Price: $34.99; Ages 9 &Up Avb: 2007; Players 2-6)

Twists & Turns Edition allows players to choose between four different non-linear paths while pursuing their life goals:

Live It (adventure track), Love It (family track), Learn It (education track), and Earn It (career track). In this edition, the winner is not the person who accumulates the most money, but rather the one who earns the most "LIFE Points." Choose your career, your path, and even your game length on the electronic LIFEPod. On your turn, the electronic LIFEPod acts as a personal assistant storing your money on a Visa-branded game card and keeping track of your finances and status in the game. Use the four quadrants of the gameboard to live the life you choose and earn LIFE Points which help you win the game. At the end of the game, the LIFEPod will automatically convert everything you own (including cars, houses, and cash) into LIFE Points.

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.