Hannah Montana Most Searched for Halloween Costume
NEW YORK -- October 25, 2007 -- The search term "hannah montana costume" was the most popular among all U.S. Internet searches that contained the phrase "costume" for the week ending October 20, 2007 according to Hitwise, the leading online competitive intelligence service.
Top U.S. Costume Searches for the 4 weeks ending 10/20/07
hannah montana costume
master chief costume
pirate costume
wonder woman costume
little red riding hood costume
hannah montana halloween costume
tinkerbell costume
pippi longstocking costume
flapper costume
raggedy ann costume
Note - the search term data is based on the volume of all US searches for the four weeks ending 10/20/07 from the Hitwise sample of 10 million users.
The websites receiving the most traffic from the term "hannah montana costume" were Costumzee.com, PriceGrabber.com, Celebrate Express, Target.com and Shopzilla. Other popular costume searches included Halo 3�s Master Chief, pirates, Wonder Woman, Little Red Riding Hood, and Tinkerbell. The top descriptive search terms used for Halloween costumes include perennial favorites such as sexy, funny, homemade and cool. Also among the popular descriptive searches were "cheap halloween costume ideas" which increased 305 percent and the term "adult halloween costume" which increased 336 percent versus last year.
"Retailers no longer have to guess at what the hot costumes will be for Halloween," said Bill Tancer, general manager of global research at Hitwise. "Thanks to the availability of Internet search data, we have indications as to the most popular costumes months in advance."
Top Visited Online Costume Retail Websites
Custom Category of Top Visited Online Costume Retail Websites
(Week ending October 20, 2007)
Rank Name Website Market Share
1 BuyCostumes.com www.buycostumes.com 34.53%
2 Halloween Express www.halloweenexpress.com 11.49%
3 Spirit Halloween www.spirithalloween.com 11.19%
4 Costume Super Center www.costumesupercenter.com 5.61%
5 AnniesCostumes.com www.anniescostumes.com 4.88%
6 Costume Hub www.costumehub.com 4.48%
7 Costume Craze www.costumecraze.com 4.28%
8 Zoogster Costumes www.zoogstercostumes.com 4.06%
9 Halloweenmart.com www.halloweenmart.com 3.99%
10 anytimecostumes.com www.partylounge.com 3.68%
Source: Rankings are based on U.S. market share of visits among a custom category of 22 of the leading costume websites for the week ending October 20, 2007 (Sunday � Saturday) from the Hitwise sample of 10 million U.S. Internet users.
BuyCostumes.com was the most visited website amongst a custom category of 22 leading online costume retailers for the week ending October 20, 2007. The website received 34 percent of all U.S. traffic to the custom category. Following Buycostumes.com was the Halloween Express website, which received 11.5 percent of visits, and the Spirit Halloween website was next receiving 11.1 percent. Additionally, Buycostumes.com was the most visited website in the Shopping and Classifieds � Apparel and Accessories category for the same week.
Furthermore, traffic to the top 22 websites in this custom category increased 2 percent for the week ending October 20, 2007 versus the same week last year.
About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise�s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
