MALIBU, Calif., Oct. 30, 2007 -- JAKKS Pacific, Inc. announces its award-winning portfolio of electronic-feature toys that are topping retailer and media Hot Holiday Toy Lists this season, including the EyeClops™ Bionic Eye, which magnifies items 200 times on the TV screen; Plug It In & Play TV Games™ titles including Pac-Man Gold and Deal or No Deal; and products based on the Disney Channel sensation, Hannah Montana, including the Singing Fashion Dolls, In Concert Stage playset and Rockin' Electric Guitar.

Toy Wishes 2007 Holiday "Hot Dozen," Parents Magazine Hot Holiday Toy, Parents' Choice Best Toy Award, Canadian Toy Testing Council Three Star Rating, Children's Technology Review Editor's Choice Award, Redbook Magazine's Toy Insider Hot 20 Toys, eToys Hot Holiday Toy List and the Toys "R" Us The Fabulous 15 are among the awards and recognitions bestowed on the top drivers from JAKKS™.

"We are extremely honored that our industry's leading experts believe in our products and expect them to top wish lists this holiday season," said Genna Rosenberg, Senior Vice President, Corporate Communications and Investor Relations, JAKKS Pacific, Inc. "We strive to make innovative and fun products that are on the pulse of the biggest consumer trends."

Rosenberg continued, "Our EyeClops Bionic Eye turns everyday items into exciting discoveries; our TV Games products are perfect for casual gamers who want the excitement of today's top video game properties for under $20, and our Hannah Montana line-up has great features for the show's dedicated fans."

The EyeClops Bionic Eye received multiple awards including:

Toy Wishes 2007 Holiday "Hot Dozen"
Parents Magazine Best Toy Award
Scholastic Parent & Child Toy Holiday Toy
Canadian Toy Testing Council Three Star Rating
Family Fun Magazine's Top 10 Ten of the Year
Children's Technology Review Editor's Choice Award
Parenting Magazine's Mom-Tested Toy of the Year
Redbook Magazine's Toy Insider Hot 20 Toys
eToys Hot Holiday Toy List
Toys "R" Us "Fabulous 15" Best of the Holiday Season
Toys "R" Canada Vendor Toy of the Year

Awards received for the rockin' Hannah Montana products include:

Toy Wishes 2007 Holiday "Hot Dozen"
Toys "R" Us "Fabulous 15" Best of the Holiday Season
eToys Hot Holiday Toy List
KB Toys Holiday Hot List
Redbook Magazine's Toy Insider Hot 20 Toys

JAKKS' TV Games have received the following top honors:

Children's Technology Review Editor's Choice
Stars Entertainment Media Group's Top Holiday Toy
Canadian Toy Testing Council Star Rating

EyeClops Bionic Eye

Did you know that when you magnify the signature line on a U.S. check, it's not really a line but actually says, "authorized signature" over and over? This amazing discovery and more are now possible with the EyeClops Bionic Eye, a simple-to-use handheld device that allows kids and adults to view everyday things up to 200 times their regular size right on their TV screen - turning ordinary objects into extraordinary discoveries! Visit www.eyeclops.com for more information.

Hannah Montana Line-Up

Since debuting as the highest rated premiere in Disney Channel history, Hannah Montana has won over viewers with a mix of relatable stories, fresh fashions and phenomenal music. The #1 series for kids and tweens inspired JAKKS Pacific's Hannah Montana Singing Dolls and In Concert Stage where kids can imagine they're at a live Hannah Montana concert! Kids can also rock out to the Hannah Montana Rockin' Electric Guitar, a toy guitar which features Hannah's top hits, includes volume & echo controls and comes with a real working headset microphone to add to the concert experience.

Plug It In & Play TV Games

JAKKS' newest line-up of Plug It In & Play TV Games continues the tradition of launching new titles featuring quality gaming content, today's most popular children's and entertainment properties, innovative yet simple functionality and an affordable price point - the winning combination for JAKKS' TV Games product line. TV Games are innovative Plug It In & Play™ gaming units that contain multiple themed games in each unique controller and plug directly into a television. Topping the roster of current titles in the TV Games line-up is the Arcade Gold featuring Pac-Man TV Games, Deal or No Deal TV Games and Dora Around the World TV Games. For more information, visit www.tvgames.com.

JAKKS key holiday drivers are now available at retailers nationwide. For more information, please visit www.jakks.com.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (Nasdaq: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.