Toys'R'Us Offers Holiday Shoppers a Sneak Peek of 2008 Toy Line-Up
Dozens of 2008's Most Anticipated Toys Available Now at the World's Greatest Toy Store
WAYNE, N.J., Dec. 20, 2007 -- Toys"R"Us announced today that it is offering shoppers a first-to-market sneak peek of some of 2008's most anticipated hits now, in the final days leading up to Christmas. This move comes as truckloads of this season's hottest toys continue to arrive daily in Toys"R"Us stores nationwide. Toys"R"Us worked closely with toy manufacturers to secure quantities of next year's hot toys, providing parents with even more toy choices that cannot be found at any other store. Whether shopping for someone interested in the new Indiana Jones film, a child who loves to cook, or a High School Musical fan, these sneak peek toys will allow holiday shoppers to provide an unexpected treasure for the kids on their Christmas gift lists.
"Toys"R"Us prides itself on being the first place where parents can find the newest toys for their children," said Ron Boire, President, Toys"R"Us, North America. "This sneak peek opportunity provides Toys"R"Us with yet another point of differentiation, as we continue to assert our toy authority position in the marketplace."
Below are examples of some of the many hot, new toys for 2008 appearing on shelves now at the company's 588 U.S. toy stores:
Attention Movie Fans:
- Disney Pixar World of Cars Mini Adventures™ from Mattel®
- Indiana Jones and the Lost Tomb from LEGO®
- Star Wars AT-AP Podwalker from LEGO®
- TMNT™ Mini-Mutants 2-Pack from Playmates®
Calling All Designers:- Barbie® My House from Mattel®
- Bratz® Fashion Designer from MGA Entertainment
Construction Corner:- City Police Command Center from LEGO®
- Disney Pixar Cars Super Building Set from MEGA® BLOKS
- Racers Ferrari F1 Pit from LEGO®
For the Little Ones:- Pink KidiZoom Camera™ from Vtech®
- Thomas and Friends™ Wooden Railway Sir Handel from Learning Curve®
- Thomas and Friends™ Wooden Railway Sodor Chicken Cars from Learning Curve®
Kiddie Cooks:- North Pole Ice Cream Sundae Kit from Sassafras®
- Kid's Pizza Party Kit from Sassafras®
- The Little Cook™ Silicone Bakeware Set from Sassafras®
Little Dolls:- Barbie Mariposa™ from Mattel®
- Disney High School Musical 2 Sing Together™ dolls from Mattel®
Riding Fun:- Cub Cadet Tractor from Peg Perego
- Powerwing™ from Razor®
To accommodate holiday shoppers, Toys"R"Us stores across the country currently offer extended hours -- opening at 7 am and remaining open until midnight through Friday, December 21, and 6 am through midnight on Saturday, December 22. All stores will open at 8 am and close at 6 pm on Christmas Eve.*
* Since hours may vary by store location, shoppers should contact their local Toys"R"Us store for details.
About Toys"R"Us, Inc.
Toys"R"Us is the world's leading specialty toy retailer. Currently it sells merchandise through more than 1,550 stores, including 588 stores in the U.S. and 716 international toy stores, which includes licensed and franchise stores, and through its Internet site at www.Toysrus.com. Babies"R"Us is the largest baby product specialty store chain in the world and a leader in the juvenile industry, and sells merchandise through 259 stores in the U.S. as well as on the Internet at www.Babiesrus.com.
