February 2008 - Sideshow Collectibles posted a "Super Bowl Ad" on their web site on Super Bowl Sunday - the commercial announced a new license: GI Joe.
The ad flashes the "GI Joe: A Real American Hero" logo, implying that the license is based on the GI Joe of the 1980s rather than the 1960s. Then again, it also flashes the sentence, "The New Mission Begins," so perhaps the license could involve the upcoming movie?
Near the end of the ad, it instructs you to "Report back for mission briefing February 17th - 20th," so we'll all have to wait for Sideshow's Online Toy Fair event that week to get any actual details. (Will they be action figures? Busts? Dioramas?)
