Action Products Int'l Reports Record Toy Fair; Leading Specialty Toy Maker Grabs for Market Share With New Products, Brands

ORLANDO, Fla., Feb. 25 - Action Products International Inc., a leading specialty toy company, received an extremely favorable reception for its product lineup at this year's International Toy Fair held throughout the week ending February 16, in New York.

"Our exciting new products and brands generated an unprecedented level of interest and very favorable reactions throughout the entire week. Orders placed during the show were 40% ahead of last year," said Action's CEO Ron Kaplan. "Our combination of licensed and proprietary brands comprises a very strong complimentary and diversified portfolio. We received many congratulatory comments from peers in the industry and even 'thank you's' from our sales reps for our team's vision and dedication in continuing to invest in the development of new and innovative products in spite of the challenges created by the sluggish economy and retail environment."

According to Kaplan, APII management has worked aggressively to expand market share while the retail channel has experienced somewhat of a shakeout. The Company believes the strategy is paying off. Customer reaction to new products and brands such as toys under a recently announced JAY JAY THE JET PLANE(TM) (on PBS and PBS Kids networks coast to coast in the USA) license has been very favorable on the part of retailers ranging from independents to specialty chains and franchises.

Based on the reception to new branded products including Jay Jay(TM), I Dig Surprises(TM) Discovery Eggs(TM), and Kidz Workshop(TM) wooden projects and play tools, as well as improvements and extensions to the Company's current brands such as Space Voyagers� and I Dig Dinosaurs�, management expects 2002 will be another record year for the company's revenues.

ABOUT ACTION PRODUCTS INTERNATIONAL

Action Products International, Inc. is a toy manufacturer and publisher, emphasizing educational, non-violent products, including Jay Jay The Jet Plane(TM), Earth Lore(TM) I Dig Dinosaurs� and I Dig Treasures�, Space Voyagers� "The most authentic Space Toys on Earth", Climb@Tron(TM) window- climbing robots, Thomas & Friends� Creative Play arts and crafts kits, I Dig Surprises(TM) Discovery Eggs(TM), and Drop Zone Extreme(TM) parachute toys. Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies, and education markets in the United States and worldwide.

For more information on Action Products toys, visit the company on the World Wide Web at www.apii.com.

NOTE: Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, and intellectual property rights and the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

---

Return to the 2002 Toy Fair Menu