Zapf Creation's New Maggie Raggies Sweetie Singer Is A Fabric Doll With An Interactive Hook

NEW YORK, February 10, 2002 � Zapf Creation, creator of a variety of best-selling play, function and collector dolls, today announced the addition of Maggie Raggies Sweetie Singer to the already popular Maggie Raggies doll line. Only one year after being introduced to the Americas, Maggie Raggies have not only won several toy industry awards including The National Parenting Center's "Seal of Approval" and Dr. Toys' Best Vacation Products, but they have also won the hearts of children all over. Maggie Raggies Sweetie Singer is a fanciful singing doll with zany hair and colorful clothing. Children will have many varied opportunities to create their own adventurous play scenarios.

"Zapf Creation has received extremely positive feedback about the Maggie Raggies Sweetie Singer from our retail partners all over the world. We're being told that Maggie Raggies Sweetie Singer is a perfect light-hearted addition to any child's toy chest," said Bridget Gallaway, Marketing Manager for Zapf Creation (U.S.), Inc.

A flexible frame, plush body, soft hair, Velcro hands for holding accessories, playful facial expressions and a wire skeleton for posing and standing give Maggie Raggies Sweetie Singer her form. Children will be able to bring her to life by pressing on her belly and listening to her sing � the harder her tummy is pressed � the louder she will sing.

Maggie Raggies Sweetie Singer leads the new products in the Maggie Raggies doll line in 2002. She is 18" and will be available in the fall at major retail outlets throughout the Americas for a suggested retail prices starting at $29.99.

The Zapf Creation AG is Europe's leading brand manufacturer of play, function and collector dolls and doll accessories. Celebrating its 70th Anniversary in 2002, Zapf Creation is striving to develop its large doll segment to become the leading large doll manufacturer in its key worldwide markets. Today's top selling brands are BABY born� and CHOU CHOU, which are also market leaders in North America, and Baby Annabell, the widely successful brand in Europe that will launch in the United States in 2002. All Zapf Creation brands conform to the highest demands of design, quality, safety and play value. Zapf Creation strengthens its global market leadership in the doll segment with its major subsidiaries in the Czech Republic, Great Britain, France, Spain, Italy, Hong Kong as well as in Australia and the United States. The company with headquarters in Roedental/Germany currently employs 498 employees worldwide and reported sales of �193.1 million for the year 2001, a growth of 17 percent in respect to the previous year (preliminary, unaudited figures). The Zapf Creation AG, founded in 1932 by Max Zapf, was acquired in 1992 by TA Triumph-Adler AG and in April 1999 was successfully introduced to the stock market (MDax:ZPF). For further information, please visit www.zapf-creation.com.

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