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Baby Born Miniworld
Zapf Creation Expands Doll Line With New Miniature Sized Dolls At the American International Toy Fair
NEW YORK, February 10, 2002 - Zapf Creation, creator of a variety of best-selling and award-winning BABY born� and CHOU CHOU dolls, today unveiled a spectacular new concept called BABY born� miniworld, a unique world of play in mini-format. The new play concept builds upon the success Zapf Creation's already popular BABY born� line. The BABY born� miniworld opens up a wide-range of opportunities for collectors as well as children, as they are able to play with mini versions of almost everything available for BABY born�. The mini size of the dolls and accessories are perfect for children on the go who can bring BABY born� miniworld with them to create familiar worlds of play.
"The BABY born� miniworld places Zapf Creation into an entirely new doll category. We are optimistic about our entry into this category as Zapf Creation strives to build options for creative, safe and fun play opportunities for children," said Scott Gallaway, Product Manager for Zapf Creation (U.S.), Inc.
Children will start their new BABY born � miniworld collection with a 5" BABY born� doll. Dress mini BABY born � according to the latest fashion trends with miniature versions of tights, socks, shoes, bibs, pajamas, bathrobes, and jackets. Additional BABY born� miniworld product accessories such as the stroller, wardrobe, bed with mattress, pillow, blanket, pacifier, rattle - and even Halloween and Christmas-themed outfits - will be available throughout the year.
Product packaging will also play a large role in the BABY born� miniworld as each showbox will convert into a miniworld environment for mini BABY born�, representing a different "room" in the miniworld doll house. BABY born� miniworld and her accessories are most appropriate for children ages three and older and are available throughout the U.S. and Canada at major retail locations such as Toys `R' Us, Target and Wal*Mart. The BABY born� miniworld Basic Set is available for the suggested retail price of $5.99 and includes a mini BABY born� doll with white onesie, plate, spoon, pacifier, bottle, potty and diaper. Accessories are sold separately for various suggested retail prices.
The Zapf Creation AG is Europe's leading brand manufacturer of play, function and collector dolls and doll accessories. Celebrating its 70th Anniversary in 2002, Zapf Creation is striving to develop its large doll segment to become the leading large doll manufacturer in its key worldwide markets. Today's top selling brands are BABY born� and CHOU CHOU, which are also market leaders in North America, and Baby Annabell, the widely successful brand in Europe that will launch in the United States in 2002. All Zapf Creation brands conform to the highest demands of design, quality, safety and play value. Zapf Creation strengthens its global market leadership in the doll segment with its major subsidiaries in the Czech Republic, Great Britain, France, Spain, Italy, Hong Kong as well as in Australia and the United States. The company with headquarters in Roedental/Germany currently employs 498 employees worldwide and reported sales of EUR193.1 million for the year 2001, a growth of 17 percent in respect to the previous year (preliminary, unaudited figures). The Zapf Creation AG, founded in 1932 by Max Zapf, was acquired in 1992 by TA Triumph-Adler AG and in April 1999 was successfully introduced to the stock market (MDax:ZPF). For further information, please visit www.zapf-creation.com.
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