K'NEX CELEBRATES TEN YEARS OF BUILDING IDEAS AND CULTIVATING YOUNG MINDS

Leading Construction Toy Company To Mark Milestone By Introducing Seven New Building Sets At American International Toy Fair 2002

American International Toy Fair, K'NEX Showroom (1107 Broadway, Suite 1315) or Jacob K. Javits Convention Center (Booth 1555), New York, NY - February 7, 2002 - K'NEX Industries, one of the world's leading construction toy manufacturers has reached its decuple milestone and will celebrate by releasing seven (7) new building sets to mark the occasion. Each of the seven new building sets, including a special edition 10th anniversary set, will debut at the 2002 American International Toy Fair in New York City.

Since its inception in 1992, Building Case Sets have been the foundation of the K'NEX rod and connector system. Allowing kids to use their imaginations while developing hand and eye coordination in a fun way, they provide both new and avid builders, ages 5 and up, multi-model building experiences that offer a range of challenge levels, a complete book of instructions, and a storage container. For ten years, K'NEX Building Case Sets have provided kids with creative, rewarding and long-lasting construction experiences. For 2002, K'NEX will replace its entire existing, award-winning line of building sets with seven new case sets, based on degree of difficulty, that are targeted to specific age groups and experience levels. This new strategy will make it easier for parents to decide which set is appropriate for their child when shopping the retail shelves.

K'NEX's Building Case Sets:

10th Anniversary Tub - (Suggested Retail $19.99) - This special edition, value priced set, for builders ages 6 - 12, is the centerpiece of the new line of K'NEX building sets, which are being introduced to mark K'NEX 10th anniversary. The 10th Anniversary Tub includes 275 K'NEX rod and connector pieces and a 32 page, color-coded instruction booklet for building a variety of K'NEX's most popular models, selected from the past ten years, encompassing a broad range of challenge levels. K'NEX will also offer a Free Idea Book mail-in offer for instructions to build additional construction masterpieces - a $10 Retail Value! This building set comes with a handy storage tub for easy clean up.

Fun Tub - (Suggested retail $29.99) -- This special value building set contains a total of 400 K'NEX rods and connector pieces, plus a free spring motor to make the completed models move. Created for avid builders ages 7 - 14, this special value set includes a comprehensive, color-coded instruction booklet with directions to build 30 different models, including a basketball game, a rocket ship, an ocean liner, and a grandfather clock. K'NEX's Fun Tub set comes in a handy deluxe storage tub for easy clean up and is guaranteed to provide hours of prolonged building fun.

FUN SET 1 (For Younger Builders) - (Suggested retail $9.99) -- Geared for younger builders, this set is an entry-priced case set that offers a variety of building ideas for boys and girls ages 5 - 7 who are new to building. The set is especially designed for little hands and younger minds to be easier and quicker to assemble. An appetizer of K'NEX building toys for youngsters who will soon be hooked and on to bigger projects, the set includes 86 rod and connector pieces, plus a 40-page color-coded instructions book.

FUN SET 2 (For Beginner Builders) - (Suggested retail $9.99) -- This next set has been developed for the next level of builders, in the 7 - 9 age range category. This 105-piece set provides a kid-friendly, 52-page book of instructions for building 10 simple to more advanced models in a range of themes. Kids can learn the K'NEX building system while creating cool models with movable parts including a space shuttle, a hang glider and more! The set comes with a durable and portable storage container.

20 MODEL Building Set - (Suggested retail $19.99) -- Next in line is this new set targeted for kids in the age range of 6 - 12 who enjoy building. This mid-priced set presents building challenges for beginners to intermediates. This set includes 259 rod and connector pieces along with an extensive instructional, color-coded booklet that details the builds for 20 different models in all--a dump truck, a sailboat and a windmill are among the many different models kids can create with this set. The set is sold in a durable and portable storage container.

30 MODEL Building Set -- (Suggested retail $29.99) -- As construction-minded children's building skills become more advanced, K'NEX is up to the challenge with more sophisticated building sets. This new mid-priced set is primarily geared toward boys in the age range of 7 - 14 who are avid builders. Like the previous sets, this one comes equipped with a kid-friendly booklet of color-coded instructions for building 30 models ranging from beginner to advanced. This set features 316 rod and connector pieces to build a variety of models that include a submarine, a forklift, and even a housefly. This set is sold in a durable, portable storage container.

50 Model Building Set - (Suggested retail $49.99) -- This building set is a premium-priced case that offers a variety of opportunities for avid builders ages 8 and up. This ultimate construction set includes 477 rods and connectors, a 268 page color-coded instructions booklet for building 50 different models and a bonus battery-powered motor that requires 2 AA batteries. With this "K'NEXpert" set, your child can build advanced models ranging from a windmill to a robot and even a wing-flapping bird. This set is sold in a large durable, portable storage container.

This new 10th anniversary K'NEX line of construction toys will be available nationally during the course of 2002. For more information, consumers can visit www.knex.com or call 1-800-KID-KNEX.

Founded in 1992, K'NEX Industries was formally established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program.

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