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Masters of the Universe
By the power of Grayskull, an action figure has returned! He-Man(r), the most powerful man in the universe, re-joins the Masters of the Universe(r) to once again battle Skeletor(r) and the forces of evil. Twenty years after He-Man was first introduced, Mattel has brought back an updated version of the warrior from Eternia(tm), and introduces the "Secret of Grayskull" to a new generation of fans. The action figure assortments, which include: Heroic Warriors, Evil Enemies, and Deluxe Figures, have been re-designed with updated looks and features as a new era of children look forward to discovering the magic and mystery of the man whose strength and courage know no equal. And kids will be able to use their imaginations to create their own action and adventures in their very own electronic Castle Grayskull(r) Playset.
HEROIC WARRIORS ASSORTMENT: Mattel reintroduces the greatest action hero of all time, He-Man(r), and one of the most successful action figure lines in toy history. Now, a whole new generation of kids, and collectors alike can re-create the exciting Masters of the Universe(r) storylines. The six-inch (approximately) figure assortment features He-Man and his heroic friends who are defending the land of Eternia(tm) from Skeletor(r) and his warrior henchmen. It includes He-Man figure -- the most powerful man in the universe -- who comes with his signature power sword and battle-axe. When his torso is twisted, his waist automatically twists back to center, giving him a powerful punch. Also Man-at-Arms(r) figure, the heroic master of weapons, comes with an assortment of gadgets. His arm moves up and down, so he can use his mace against the evil warriors. Finally, there is the Stratos(tm) figure, the winged warrior and "eyes in the sky" for He-Man, who comes with a jetpack that houses a missile launcher. He can also flap his arms with the attached wings when his secret button in his jetpack is pressed.
A.R.P.: $7.99 Age: 4+ Available: JulyEVIL ENEMIES ASSORTMENT: This gathering of warriors features Skeletor(r) and his henchmen who are trying to gain control over Eternia(tm). Each of these six-inch (approximately) action figures come with its own accessories and battle action. The figure assortment includes: Beast Man(tm), the savage henchman of Skeletor(r), which comes with his signature whip that he "cracks" when a button on his back is activated. Mer-Man(tm), the evil ocean warlord, comes with a trident and sword; and Skeletor figure, the evil lord of destruction comes with a skull staff and a two-piece sword. When the lever in Skeletor's back is moved, he can raise his staff up and down.
A.R.P.: $7.99 Age: 4+ Available: JulyDELUXE FIGURES: This cool six-inch action figure set features He-Man(r), the most powerful man in the universe, and his evil nemesis, Skeletor(r). When their waists are turned, the figures make sword-fighting sounds. The Battle Sound(tm) He-Man figure comes with his power sword, shield and battle-axe and says "I have the power." His sword also makes "whooshing" sounds when a button on his side is activated. Battle Sound(tm) Skeletor(r) figure comes with a two-piece sword, ram's head staff, chest and waist armor. He calls out "Eternia will be Mine!" when a button on his side is activated. Each figure comes packaged with a VHS tape featuring an episode from the original television series.
A.R.P.: $11.99 Age: 4+ Available: JulyBEAST RIDER ASSORTMENT: The Beast Riders assortment lets kids ride He-Man(r) and Skeletor(r) on their fearless fighting cats, into the ultimate battle to determine the fate of Eternia(tm). The Battle Cat(r) figure is the fierce-looking, armored Saber-toothed tiger of He-Man that never leaves his master's side. He has a button-activated "claw and maul" feature, two pivoting spring-loaded missile launchers with missiles, plus removable battle saddle, battle helmet and front claw armor. The Panthor(tm) figure is the evil panther belonging to Skeletor and is as ferocious as his master. Panthor also has a button-activated "claw and maul" feature, as well as a spring-loaded staff blaster with missile, spring-loaded crossbow arrow launcher, serrated claws and removable battle saddle.
A.R.P.: $12.99 Age: 4+ Available: JulyCASTLE GRAYSKULL(r) PLAYSET: Castle Grayskull is an interactive playset for He-Man(r), utilizing an innovative tag reader system that can read a chip found in all of Mattel's six-inch (approximately) Masters of the Universe(r) figures. The castle has separate reader zones that can either recognize figures and provide appropriate sounds, or activate features in certain areas, based on whether it is a heroic or evil character. Some of the individual features in the playset are an opening front door, firing artillery cannon, mechanically operated trap door and secret panel, a dungeon, an electronic command, and weapons rack. The castle "comes to life" and lights up when interacting with a figure. A special "key to the castle" is included to work the castle's magic.
A.R.P.: $49.99 Age: 4+ Available: AugustBASHIN' BEETLE DELUXE VEHICLE: With the technical expertise of Man-At-Arms(r), He-Man(r) the most powerful man in the universe -- and his heroic friends use powerful vehicles from their vast armory to defeat their nemeses. The Bashin' Beetle features bio-mechanical, "stag beetle" styling, and child-activated gripping claws that open and close as the vehicle is rolled forward. When kids use the large bashing ball they can "smash" an evil villain or the villain's vehicle, knocking it on its side.
A.R.P.: $26.99 Age: 4+ Available: SeptemberNOTE: Names and availability dates subject to change
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