Play Along Springs into Action with Launch SPY kids™ Lines at Toy Fair 2002

New York, New York (December 14, 2001) -- Play Along, Inc. will be launching a full line of SPY kids™ action and collectible figures, vehicles, play sets and role-play spy gadgets based on the Dimension Films' SPY kids™ property, including the upcoming SPY kids™ 2: The Island of Lost Dreams, starring Antonio Banderas and Steve Buscemi, which will be released in August 2002.

The line will include 3 3/4" action figures of the main characters, as well as scaled vehicles and play sets. These will include favorite characters such as -- Carmen and Juni, their Spy parents, Ingrid and Gregorio, Thumb Thumb, and the newest characters from SPY kids 2 including Romero, SPY kids Gary & Gerti Giggles, and the villainous Magna Men.

The role-play spy gadget line will include voice changers, sound amplifiers, recording devices, night vision eyewear, secret compartment and feature watches, a gadget utility belt and agent ID cards.

"We are thrilled to be working with Dimension Films on this project as they are one of the most prestigious studios in Hollywood," said Jay Foreman, President of Play Along. "Based on the success of the first film, both financial and critically, we are looking forward to developing this great franchise," said Foreman. "SPY kids™ has all the makings of a great brand, and spy gear and related products will be hotter than ever in 2002."

Products will be available at mass retailers and specialty stores in summer of 2002.

About Play Along, Inc.

Since the debut of their very first doll collection in 1999, Play Along, Inc. has created exciting lines of toy and novelty products based on an extensive and exciting collection of music and entertainment personalities and brands. For more information and to view the product line, go to www.playalongtoys.com.

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