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Hasbro: Gloworm
GLOWORM STILL SHINES BRIGHT AFTER 20 YEARS
In 2003, GLOWORM celebrates 20 years as one of baby's best bedtime friends. The warm glow makes babies light up with joy and provides a gentle light and soft, cuddly shape that helps to soothe them day or night. Since its launch in 1983, GLOWORM has become a well-loved, classic toy, unique in its ability to be both a bedtime and playtime companion for infants.
"Over the years, we've seen how children respond to GLOWORM," said Maureen Smith, vice president of marketing for PLAYSKOOL. "It often becomes one of baby's favorite toys, offering comfort both day and night wherever baby goes."
2003 GLOWORM LINE
LULLABY GLOWORM helps ease the transition from busy day to bedtime. Just squeeze and GLOWORM comforts baby with a gentle light and seven soft lullabies. Sized just right for baby, the soft fabrics also make GLOWORM a snuggly friend. Easy for baby to activate. Includes 3 "AA" batteries. For ages birth and up, LULLABY GLOWORM is available this fall for an approximate retail price of $9.99.
GLOWORM SLUMBERTIME SOOTHER, a musical bedtime soother, makes getting baby to sleep easier. Colorful images scroll across the screen. Baby can activate sparkling lights and giggling friends by pressing on the bookmark. Mom can activate soothing screen by pressing on the star. Plays five classic lullabies. Attaches to crib or stands on tabletop. Great parent-friendly controls allow mom and dad to regulate volume, lights and length of play. Requires 4 "D" alkaline batteries (not included). For ages birth and up, GLOWORM SLUMBERTIME SOOTHER is available this fall for an approximate retail price of $24.99.
LIL' GLOFRIENDS travel from crib to stroller with baby! These friends are always there. The LIL' GLOFRIENDS light up with a gentle squeeze and play lullabies for on-the-go soothing. They attach easily to crib or stroller. Assortment includes GLOWORM and GLOWBEAR. Includes 3 "AAA" batteries. For ages birth and up, LIL' GLOFRIENDS is available this fall for an approximate retail price of $4.99.
ABOUT PLAYSKOOL
As a leader in the infant and preschool toy category, PLAYSKOOL celebrates an incredible milestone in 2003 -- its 75th anniversary! Over the company's long history, PLAYSKOOL has had the unique opportunity to bring fun and learning to literally generations of children. Products such as MR. POTATO HEAD, SIT 'N SPIN and GLOWORM are toys parents and grandparents remember fondly from their childhood and are still available today for children to enjoy. As seen in the 2003 product line, PLAYSKOOL also continues to innovate, offering new, developmentally sound and entertaining toys for infants, toddlers and preschoolers. For more information on PLAYSKOOL, please visit us at www.playskool.com.
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