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Hasbro: Playskool

PLAYSKOOL KEEPS INFANTS ACTIVE IN 2003

Reaching key developmental milestones has never been so much fun! Babies will have plenty to keep them happy and healthy in 2003 with a wide range of offerings from PLAYSKOOL. Mom and baby can play together, while baby takes important developmental steps. Through play, infants gain strength, coordination, confidence, understanding of action-reaction and much more. Providing the right toys at the right age and development stage offers baby just the right amount of challenge, activity and fun at the right time. The Ages & Stages notation on all PLAYSKOOL products helps parents identify which age and stage their child is at and what toy would be most appropriate.

2-IN-1 TUMMY TIME GYM

In 2002, the TUMMY TIME PICTURE SHOW was welcomed by moms everywhere looking for something to make "tummy time" fun for them and their kids. This year, a wonderful 2-in-1 product called the 2-in-1 TUMMY TIME GYM offers parents the benefits of both a tummy time toy and a traditional overhead gym in one! When the toy is used in tummy time mode, babies can press the bee, butterfly or other characters to enjoy the music and lights. A colorful roller spins 'round and 'round and babies can see their reflections in the angled mirror. When the toy is used as a gym, babies lie on their backs and bat the dangling bee and butterfly to activate fun melodies, sounds and light-up characters. The toy features two modes of music -- extended play and baby-activated -- with eight classic children's songs and a high and low volume setting. Includes 3 "AA" batteries.

Ages: Birth & Up Available: Now; Approximate Retail Price: $19.99

BUSY BALL POPPER

Fun is popping up all over with the BUSY BALL POPPER! Drop one of the colorful balls onto the track and the balls pop out of the top, roll down the track, and then pop out all over again. At times, extra powerful popping makes for a fun surprise! Silly sound effects and eight lively songs add to the rolling and popping fun! Requires 4 "D" batteries (not included).

Ages: 9 Mos. & Up Available: Now; Approximate Retail Price: $19.99

SHOOT 'N SCORE BASKETBALL

Now little ones can play basketball just like the big boys with new SHOOT 'N SCORE BASKETBALL! They'll love to hear the roar of the crowd with every basket they make! The SHOOT 'N SCORE BASKETBALL features a soft basketball, sized just right for little hands, interactive game mode, music and fun sound effects. The toy also keeps score, helping baby learn how to count with every basket up to 10! Includes 3 "AA" batteries.

Ages: 9 Mos. & Up Available: Spring; Approximate Retail Price: $19.99

MAGIC SCREEN CASH REGISTER

This classic role-play icon is now designed just for little ones! In the shopping mode, the magic screen comes to life when the child presses buttons. Press the arrows and the Magic Screen will teach how to count up or down. Hit the total button and the drawer pops open with fun sound effects. Included are three coins, one toy credit card and three fun fruits. "Scan" the fruit and hear fun sound effects. Swipe the credit card and ring up the sale. In the learning mode, the toy becomes interactive and asks the child to identify numbers and scan fruit. Children enjoy playing while learning their numbers, too! Includes three "AA" batteries.

Ages: 12 Mos. & Up Available: Fall; Approximate Retail Price: $19.99

AROUND TOWN ACTIVITY CENTER

In this busy town, activities and characters come to life as the child plays! The activity zone includes a train, elevator, control tower and pet shop. Watch as the little girl's umbrella twirls, the boy's hat spins and the happy puppy does a dance! The town also comes with a car and a helicopter --and they come to life, too! The helicopter's blades whirl and the car's headlights spin.

Ages: 12 Mos. & Up Available: Fall; Approximate Retail Price: $24.99

FUN TUNES TRACTOR

Get to know this barnyard bunch as they talk, sing and ride along on their tractor. The chunky, free-rolling tractor is specifically designed for little hands and offers hours of fun for little ones! Sing-a-long with the farmer and his animal friends -- a pig, cow and duck -- to the classic nursery rhyme tune "Old MacDonald Had a Farm." As the child places each animal in the seat on the tractor, the Farmer sings a special verse of the song for each one! Includes 3 "AA" batteries.

Ages: 12 Mos. & Up Available: Now; Approximate Retail Price: $14.99

ABOUT PLAYSKOOL

As a leader in the infant and preschool toy category, PLAYSKOOL celebrates an incredible milestone in 2003 -- its 75th anniversary! Over the company's long history, PLAYSKOOL has had the unique opportunity to bring fun and learning to literally generations of children. Products such as MR. POTATO HEAD, SIT 'N SPIN and GLOWORM are toys parents and grandparents remember fondly from their childhood and are still available today for children to enjoy. As seen in the 2003 product line, PLAYSKOOL also continues to innovate, offering new, developmentally sound and entertaining toys for infants, toddlers and preschoolers. For more information on PLAYSKOOL, please visit us at www.playskool.com.


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