Hasbro: The Simpsons Trading Card Game

Bart, Homer, Lisa and Marge Get Decked Out in a New Trading Card Game from Wizards of the Coast - Leading Developer of Trading Card Games, Wizards of the Coast, And Fox Licensing & Merchandising Get Ready To Deal Simpsons Characters to Fans and Collectors

January 30, 2003 (Renton, Wash) Wizards of the Coast, a developer and publisher of game-based entertainment products, and a subsidiary of Hasbro, Inc., has reached an agreement with Twentieth Century Fox Licensing and Merchandising (Fox L&M) to produce and distribute a trading card game based on THE SIMPSONS, the longest running comedy currently in primetime. THE SIMPSONS, with more than 60 million worldwide weekly viewers and nearing a record 300 episodes, remains an anchor of FOX's Sunday night schedule.

THE SIMPSONS Trading Card Game (TCG), scheduled for nationwide distribution later this year, will be released in a series of four 40-card Theme Decks based on fan-favorite characters including Homer, Bart, Lisa, and Mr. Burns, and in 11-card Booster Packs. Cards from the Theme Decks and Booster Packs contain character catch phrases and quotes ("Exxxcellent!"), as well as fun game-play that fans and trading card game players have come to expect from Wizards of the Coast products.

THE SIMPSONS TCG, designed for 2 to 6 players, will feature over 150 cards and will be available at retail stores nationwide later this year. Each player must have his or her own deck to get into the most challenging game in Springfield. The first player to score seven points wins the game, using location, character and action cards in the pre-made Theme Decks, by modifying decks with more cards from Boosters, or by creating their own decks from the random cards in the Boosters. Players can do it any way they have to, building decks to bumble, trick, outsmart or scheme their way to victory!

"We are excited to be working with the top developer of trading card games," commented Peter Byrne, Executive Vice President for Fox Licensing and Merchandising. "Wizards of the Coast is creating a game that allows fans to play and interact with their favorite SIMPSONS characters in a unique new way."

"THE SIMPSONS enjoy a tremendous and enthusiastic fan base," said Chuck Huebner, CEO of Wizards of the Coast. "Our trading card game will bring the THE SIMPSONS family and Springfield residents to life, immortalizing everything that fans love about the show: the characters, the script and the fun twisted plot lines."

ABOUT THE SIMPSONS

Homer, Marge, Bart, Lisa and Maggie take traditional comedy and family life and turn them upside down in FOX's critically acclaimed series, THE SIMPSONS. Voted the best show of the 20th Century by TIME magazine, THE SIMPSONS exploded into a cultural phenomenon in 1990 and remains one of the most visible and marketable properties both domestically and internationally. This Emmy Award-winning series successful entry into syndication only added to its appeal, reaching a whole new generation of fans. THE SIMPSONS is also famous for featuring celebrity guest voices such as Michelle Pfeiffer, Mel Gibson, Elizabeth Taylor, Kim Basinger, Danny DeVito and musical guests 'NSYNC, Britney Spears and Aerosmith. THE SIMPSONS will celebrate their 300th episode in February 2003.

Twentieth Century Fox Licensing and Merchandising, along with Twentieth Century Fox Home Entertainment, comprise the retail-oriented strategic alliance of Fox Consumer Products. A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines.

---

Return to the 2003 Hasbro Menu

Return to the 2003 Toy Fair Menu

Return to the RTM Toy Events Menu